Agenda

Overview:

• Learn how strategic partnerships with Just Eat Takeaway unlock last-mile delivery, enhance brand visibility, and drive rapid growth.

• Discover how the JET+ Loyalty program delivers mutual value for consumers and partners through engagement and retention.

• Get insights on a real-world retail media case study demonstrating measurable ROI through targeted, personalized campaigns.

Overview:

• Learn how Holland & Barrett transformed from 15% to 93% brand awareness through strategic creativity and precision marketing.

• Connect authentically with consumers.

• Discover how challenger brands can outthink—not outspend—competitors by focusing on authenticity, relevance, and emotional connection.

• Get insights on how to grow market share in mature categories by leveraging agility, data-driven decisions, and bold storytelling.

Overview:

• Understand how generative engines are transforming the customer journey from search to purchase.

• Learn about the different types of shopping engines and their evolving roles.

• Explore what marketers and brands must do to stay visible and capture opportunities in AI-driven environments.

• Examine how generative engines could disrupt the Digital Shelf and Retail Media ecosystems.

Overview:

• Learn how to uncover the hidden triggers and subconscious barriers that shape shopper decisions across channels.

• Discover why certain brands break through the clutter to become a shopper’s top choice at the moment of purchase.

• Get insights on how to build influence along the entire journey—from awareness to conversion—to ensure your brand is “the one” selected.

Overview:

• Learn how to break down internal silos and align marketing, category, and commercial teams around a unified connected commerce vision.

• Discover how leadership buy-in and cross-functional collaboration create the foundation for long-term digital transformation and growth.

• Get insights on embedding eCategory Management and omnichannel planning into Joint Business Plans to drive consistent execution and measurable results.

Overview:

• Learn how the retail landscape is shifting as AI agents increasingly shop, filter, and purchase on behalf of consumers.

• Discover the roles of retailer, consumer, and brand agents—and how each redefines product discovery and buying journeys.

• Consumer Expectations: Shoppers want agents to save time, secure better deals, and deliver personalised recommendations while upholding quality, price, and values.

• Understand why brands must optimise for Agent Experience (AEO) through rich content, scaled personalisation, and agent-to-agent communication.

• Explore how retail media strategies must evolve as AI agents bypass traditional advertising and go straight to product-level interactions.

Overview:

• Explore how leading brands and platforms are leveraging retail media to drive measurable business outcomes across the full shopper journey.

• Uncover best practices for effective retailer collaboration, data sharing, and creative optimization to maximize campaign performance.

• Learn how to unlock untapped value through smarter investment strategies, tech integration, and omnichannel activation in a rapidly evolving landscape.