Agenda

Overview:

• Explore common challenges in aligning cross-functional teams and effective strategies to overcome them

• Understand the power of communication and storytelling in engaging shoppers and driving conversions

• Learn a proven framework for influencing internal teams and achieving digital commerce success

Overview:

• Setting up an ambitious vision and rallying the organization with strong executive commitment

• Implementing the strategy with the right people and operation model, right process and the right tools

• Executing with discipline and rigorous progress tracking and course correction

Overview:

• Explore the evolving role of Food Service Aggregators (FSAs) in shaping competition and consumer choices

• Learn how brands can use digital shelf intelligence to optimise visibility, capture demand, and drive growth on FSAs

• Discover strategies to leverage FSAs’ convenience to strengthen consumer connections and build loyalty

Overview:

• Discover how to win the omnichannel path to purchase at Walmart by meeting shoppers wherever they are.

• Learn the key ingredients for success—insights, creative, tactical planning, and merchant engagement.

• Get a behind-the-scenes look at Kraft Heinz case studies that brought omnichannel strategies to life with Walmart.

Overview:

• Uncover how brands and retailers can transform regulatory and tariff headwinds into market advantages

• Explore real-world strategies to build digital shelf readiness: defending price competitiveness, protecting share, and maintaining visibility in disrupted categories.

• Learn how leading brands are adapting with smarter bundling, re-badging, and pack-sizing strategies to stay discoverable and competitive in eCommerce

Overview:

• Get insights on proven strategies for launching successful innovations across categories and channels.

• Learn how to build a holistic launch plan that connects online campaigns with in-store execution.

• Hear how to take an omnichannel approach to innovation to drive impact across the full path to purchase.

Overview:

• Learn about the key KPIs that matter most for eCommerce and Omnichannel growth.

• Get the learnings on how to build internal capability through effective training frameworks.

• Explore Digital Shelf frameworks to drive cross functional collaboration and accelerate growth.

Overview:

• Understand the role of upper-funnel retail media in building brand awareness while also driving short-term sales.

• Learn how to leverage Amazon Video and Amazon Live to enhance brand image, engage consumers, and boost conversions.

• Explore best practices for integrating retail media into a cohesive marketing strategy that aligns with broader business goals.

• Analyze real-world case studies to evaluate the effectiveness of retail media in driving both brand awareness and sales performance.

Overview:

• How brands can strategically allocate Retail Media spend and accurately measure return on ad investment

• Whether the Marketing Mix Model is the best approach for measuring Retail Media impact or if alternative methods are more effective

• How retailers decide when to allocate budget toward Trade Marketing versus Retail Media

• Who owns Retail Media within retail organizations, from both a budget and strategy perspective

Overview:

• Explore the current omnichannel landscape, highlighting key customer trends and the acceleration of digital growth

• Meet the modern omnichannel shopper: who they are, what they want, and why they opt for in-store or online

• Discover what drives shoppers to hit “buy”—and what it takes to get them to do it more often online

Overview:

• Learn how to maximize Amazon’s AI-powered assistant, Rufus, to gain valuable insights, optimize product listings, and enhance decision-making

• Understand the key differences between Amazon’s first-party (1P) and third-party (3P) selling models and how to choose the best approach for your business goals

• Take advantage of Amazon’s expanding business platforms, including new advertising tools and B2B opportunities, to drive brand growth and increase sales

Overview:

• Learn how Mars Digital Store Labs is being used to test and optimize digital shopping experiences for greater consumer engagement

• Understand the key drivers of impulse purchasing beyond confectionery and how they can be applied to other categories

• Explore effective strategies for triggering impulse purchases in online retail to increase conversion and basket size

Overview:

• Explore how data-driven personalization enhances the DTC shopping experience and drives consumer loyalty

• Discover best practices for creating personalized content, offers, and messaging that resonate with consumers

• Understand the role of subscription models, loyalty programs, and exclusive offerings in building long-term relationships