Agenda

Overview:

• Learn how evolving shopper behaviour is reshaping how Thomas’ wins in Kroger’s digital aisle

• Discover why traditional approaches to discoverability and availability are no longer enough

• Get insights on how continuous optimization is building scalable best practices for growth

Overview:

• Learn how to overcome the digital shelf “cold start” problem and give new products the signals they need to gain early algorithmic trust

• Discover why traditional 3–6 month launch timelines are too slow in today’s AI-driven search environment, and what faster, more coordinated execution looks like

• Get insights on how to sequence content optimisation, organic visibility, agentic strategies, and retail media to build launch momentum and drive sustainable growth

Overview:

• Discover why siloed ways of working no longer deliver results in today’s connected commerce landscape

• Learn how to align teams around one shared business outcome to drive clearer priorities and stronger impact

• Get insights on how to build a unified audience strategy, connect creative execution, and implement a shared measurement framework

• Understand the operating model required to enable seamless cross-functional collaboration and execution

• Discover real-world lessons learned on what works — and what doesn’t — when breaking down silos across teams

Overview:

• Discover how AI is evolving from a support tool into the primary interface shaping how consumers search, evaluate, and purchase products

• Learn how agentic AI is transforming demand generation and marketing by influencing decisions in real time across the shopper journey

• Get insights on how AI will redefine execution across retail platforms like Amazon and Walmart, from advertising and content to conversion and sales growth

Overview:

• Learn how structured product content is becoming the foundation for discoverability as AI reshapes how shoppers search and find products

• Discover why winning the moment means capturing high-intent demand in real time, when shoppers are most ready to buy

• Get insights on how discovery is shifting from keywords to context, and what brands must do to stay visible in AI-driven environments

Overview:

• Learn how to build credibility and trust across social search and GEO to improve visibility in increasingly fragmented discovery environments

• Discover the authority and trust signals that influence rankings, and how creators play a critical role in shaping them

• Get insights on how to integrate micro and nano influencers as a core strategic lever rather than a tactical add-on

• Understand how to build the right foundations to scale creator strategies and GEO effectively over time

Overview:

• Learn how AI-powered shopping is compressing the traditional marketing funnel and reshaping discovery and conversion.

• Discover why PDP quality and product content are becoming machine-read infrastructure that drives visibility and retail media performance.

• Get insights on how brands can connect retail media, digital shelf strategy and AI-ready content into one integrated commerce system.

• Understand what capabilities brands need to stay visible in an AI-driven shopping environment.

Overview:

• Explore the key components of the digital shelf and why optimisation is mission-critical

• Understand the KPIs and benchmarks that define digital shelf success

• Learn from a real-world case study on optimising content for quality and conversion

Overview:

• Discover how Mondelez International is enabling data-led decision-making to optimize retail media investment and drive stronger sales performance

• Learn how to unlock hidden commercial growth opportunities through integrated, high-quality digital insights across channels

• Get insights on how AI is helping scale knowledge, creative excellence, and agile execution across the full digital commerce ecosystem

Overview:

• Search Coverage Is the Real Growth Lever
  ‍Most brands are underfunded and capped mid-day—missing high-intent shoppers despite “always-on” strategies.

• Content Must Convert, Not Just Exist
  ‍PDPs built for AI visibility, decision speed, and continuous ratings & reviews outperform static, one-and-done content.

• Disconnected Execution Is Wasting Investment
  ‍Retail media drives traffic, but without aligned digital shelf strategy, brands lose conversion and efficiency.