Nina Johnson is a 20-year seasoned CPG professional with broad functional experience across the food and beverage industry, including Coca-Cola, fairlife LLC and Kellanova. She has worked on a variety of brands from start-ups like feastables chocolates, fairlife Core Power to billion-dollar brands like Coca-Cola, Cheez-It & Pringles. She has proven experience in category insights, revenue growth management and commercial strategy. Her expertise is focused on delivering successful GTM strategies that maximize the value proposition across the shopper, retailer and supplier landscape.

Currently, Nina is the Vice President of Commercial Strategy for the Salty BU at Mars Snacking. In this role, she leads Brand & Innovation commercialization, Category Strategy and Revenue Growth Management for the Total US geography. She is directly responsible for driving top-line solutions that are realized in the marketplace.

In addition to her current profession, Nina is active in several organizations, from educational groups (PTA President, School Board Member) to NextUp (member) and is a mentor for several associates.

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Michael is a growth-focused senior leader who has helped build iconic, consumer-loved, and shopper-relevant brands. Michael is the Vice President, Brand Development at IGA, Inc., where he leads key marketing strategies, and his team works with CPG brands to unlock growth with independent grocery retailers and shoppers at scale. With prior leadership roles at Coca-Cola, founder of What Brands Want, LLC, and as an adjunct professor at Georgia State University, he brings a distinctive perspective on connected commerce, loyalty, retail innovation, and winning with today’s shoppers.

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Jamie has 12+ years in conversion-based media with a focus within the CPG vertical across Google and the ecommerce space leading activation strategy.  She oversees the Connected Commerce team where the team focuses on retailer paid media and in-store activations. Her main responsibilities are leading agency/vendor relationships, ensuring retailer commitments, overseeing JPBs, understanding measurement, and creating roadmaps to accelerate GPN’s strategy.

In her free time, she loves hanging out with family. She has a 4.5 year old little boy and a 4 month baby girl. You can find them on the weekends exploring parks, finding a new restaurant, strolling a farmers market or attempting to paddleboard.

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Michele McNamara is a proven commerce leader passionate about consumers’ shopping journeys and customer experiences. As Director of Digital Commerce & Omni Activation, Michele is responsible for driving digital sales fundamentals and bringing 360 campaigns to life across Newell Brands’ top 25 strategic brands. Her efforts span multiple classes of trade and impact nearly $1B in revenue.  Prior to Newell, Michele held progressive roles in Brand & Trade Marketing as well as Sales and Category Management at Procter & Gamble, Reckitt Benckiser, Mondelez and Chobani. She has spent the last 15 years focused on connected commerce. Michele holds an MBA from Canisius University and a B.A. in Advertising from Michigan State University.

Alison Castillo is a purpose-driven digital commerce leader with 20+ years of CPG experience. As Head of dCom Foods US at Unilever, she drives digital strategy for iconic food brands and unlocks joint value with retailers through data-driven partnership and transformation. Her background spans sales, customer and category strategy, industry relations, and sustainability. A passionate advocate for women in the industry, she serves on the WE Board. She lives in the Chicago area with her husband, Alex, and their two children.

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Bob Waibel has been with Conagra Brands for 16 years. He leads the Commerce Marketing and Retail Innovation teams out of the Chicago Headquarters in Chicago.

 Bob and the Commerce Marketing team work closely with our customers to drive sales across retailer ecosystems through marketing activation by leveraging shopper and retailer expertise.

Bob has been in the CPG industry for 30 years working on both the manufacturer and marketing agency side, with industry leaders like The Coca-Cola Company, Anheuser-Busch, Leo Burnett and WPP. In 2023, Bob was inducted into the Path To Purchase Institute Hall of Fame.

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Karin Gerlach is an experienced marketing professional with over 20 years of success in the marketing and advertising industries. Currently Senior Manager of Circle K’s newly launched Retail Media Network, she’s leading strategic initiatives and innovative advertising solutions for her partners. Previously held roles at the Kroger Company and as VP of Marketing for an independent beverage company. She is known for blending creativity with analytics to drive performance, growth, and impactful marketing programs.

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Jenny leads Consumer Brand Marketing for Dairy Farmers of America Cheese and Butter businesses where she oversees the brand strategy, holistic marketing planning and execution, and the innovation pipeline. Recent cross-channel programming including Plugrà® Premium European Style Butter’s Pi(e) day and Borden® Cheese’s Grilled Cheese of the Year activations have led to unique opportunities to break through the clutter and deliver business results. Prior to DFA, Jenny led New Construction Marketing for James Hardie Building Products and various business units at Barilla, including the launch of Barilla Pesto and Ready Meals. In her free time, Jenny enjoys traveling the world having recently checked all 7 continents off the list, playing games with her nieces and nephews, and spending far too much time wandering the aisles of the grocery store.

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Kate provides strategic guidance across theHormel portfolio of brands regarding digital investment and plans to reachcommerce goals. She led Hormel’s first multi-brand omni channel activation forthe Super Bowl LIX entertaining period. Kate’s professional experience isgrounded in agency client service and has evolved into delivering digitalexcellence for consumer brands. Kate has a unique ability to set and hold avision that will drive growth, inspire and influence key stakeholders, andimplement plans to get to goal.

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Genevieve Castonguay is VP of Marketing at ShopLiftr, where she has spent the last six years building the programs, positioning, and go-to-market strategy that connect brands to shoppers at the moment that matters most.

With over 15 years across B2B and B2C markets - spanning media (Astral/Bell, Newcap), fintech and loyalty (Ackroo), and healthcare (Daniels Health & Clorox) - her career has been defined by one consistent thread: making marketing measurable, messaging relevant, and growth repeatable.

A published author, entrepreneur, and cancer survivor, Genevieve leads with the conviction that clarity and resilience aren't soft skills - they're strategic ones.

Paul is the Co-Founder and CEO of CheckoutSmart and a pioneer in harnessing consumer data to power AI and ML models for top consumer brands. With a background in CPG sales & marketing, he leads a team dedicated to transforming data into actionable insights for brand owner clients.

One example of their work is using specially trained AI models to tag consumer product reviews. This enables clients to make smarter product decisions and deliver enhanced online customer experiences. He is passionate about leveraging technology and smart ways of working to unlock new opportunities in consumer analytics.

As the Senior Vice President of Strategy at Wayvia, Brett drives the company’s marketing, product, and community initiatives, helping omnichannel brands innovate in connected commerce. Backed by over two decades of data and innovation, Wayvia is powering the intelligent path to revenue —purpose-built for the complexity of omnicommerce.

With 20+ years in SaaS, Brett has built and led best-in-class global customer success organizations, shaping strategies that turn customers into long-term, high-value partners. Brett's leadership and marketing philosophy is rooted in customer success, data-driven insights, and strategic execution — ensuring brands don’t just adopt technology, but fully leverage it to achieve measurable business outcomes. At Wavyia, Brett is on a mission to connect people, ideas, and thought leadership — helping shape how technology, data, and intelligence continue to transform brand commerce.

Marjan Cvijanović is the Senior Global Strategic Customer Success Partner at Wayvia and a recognized leader in retail media and connected commerce, with more 15 years of experience partnering with leading global CPG and retail brands to drive strategic growth, accelerate innovation, and help organizations navigate the future of evolving commerce through measurable results and creative, next-generation strategies.

Megan Santella is the Director of eCommerce Merchandising at Hy-Vee, bringing more than 20 years of experience in retail innovation and digital strategy. She specializes in eCommerce merchandising, digital strategy, and customer experience, with a strong focus on using data-driven insights to optimize assortment, content, and the online shopping journey. Throughout her career, Megan has led initiatives that drive digital engagement, conversion, and sales growth. She is passionate about shaping the future of retail through technology, personalization, and seamless shopping experiences.

Nicole is the VP/GM of the Breakfast Category at Bimbo Bakeries USA, leading brands including Thomas’, Bay’s, and Lender’s. She previously spearheaded BBU’s Marketing Transformation and Marketing Center of Excellence. Prior experience includes North America Head of Precision & Digital Marketing at Molson Coors, Global Media Director at McDonald’s, and over a decade at leading agencies such as OMD and Starcom across CPG, QSR, B2B, Retail, Finance, Technology, and Travel.

Ken is VP, Customers at Bimbo Bakeries USA,  with responsibility for driving growth through strategic & collaborative partnerships, enterprise transformation, and high performance, cross functional team leadership. Career experience spans several cross-functional senior leadership roles including sales, category management, shopper marketing,  sales operations and business development at Bimbo Bakeries, Riviana Foods, ConAgra, PepsiCo, Webvan, and Hershey Foods, providing a broad general manager perspective grounded in execution, culture, and results across complex, multi billion dollar businesses while always being focused on the consumer & shopper.

Asli Karacula is Head of Digital Commerce, GVAD at Unilever, leading strategy and growth across Beauty & Wellbeing and Personal Care with major U.S. retailers. Previously, she spent 15 years at Procter & Gamble building deep expertise in shopper centric brand building and digital execution. A 2025 P2PI Women of Excellence—Industry Impact honoree, Asli is known for transforming digital fundamentals, accelerating omnichannel execution, and championing data driven, consumer centric solutions that deliver measurable results.

Anthony Marshall is an eCommerce executive with deep expertise in digital shelf analytics, content and creative strategy, and retail media within the CPG industry. He specializes in driving growth through data-driven insights that connect search visibility, conversion performance, and market share across major retailers including Amazon, Walmart, and Kroger. Anthony has led the development of enterprise digital commerce scorecards and performance frameworks that enable executive decision-making and optimize investment. Known for bridging analytics and execution, he translates complex data into actionable strategies that enhance digital shelf presence, improve consumer engagement, and deliver measurable business results in an increasingly competitive omnichannel environment.

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Katia Colston is Vice President of eCommerce Sales at Central Garden & Pet, where she leads the Garden division’s digital business across all U.S. accounts, including Amazon, Walmart, Home Depot, and Lowe’s. With over 20 years of experience in CPG, she has driven transformational growth, scaling eCommerce revenue and building foundational capabilities across retail media, digital shelf, and omnichannel strategy. Katia began her career at Walmart International and later held leadership roles at Kellogg’s, where she led eCommerce and omnichannel development.

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Agustin is the Media and Digital DataProduct Owner for the US Insights and Analytics team at Mondelez. Previously,he was a Marketing Data & AI leader at Accenture Song, where he deliveredover 30 engagements, including developing Mondelez's Global Consumer DataStrategy. Agustin enjoys live music, exploring Chicago, and traveling. He holdsa bachelor’s degree from Northwestern University in Education, Business, andMarketing.

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With 10+ years of experience in digital marketing, Di’Ana is an innovative and passionate leader driving digital strategy at fairlife. Since joining in 2021, she has led marketing planning and digital activations for Instacart, optimized fairlife’s digital shelf, and spearheaded SEO and digital marketing for the brand’s Direct-to-Consumer site. Based near Chicago, Di’Ana holds a B.S. in Advertising from the University of Illinois and an MBA in Marketing and Social Media Marketing from Saint Xavier University.

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Alicia Oliveri has been leading Digital Analytics & Insights at fairlife for over four years, where she oversees the development, delivery, and adoption of scalable analytics solutions within the digital space. Her work is instrumental in uncovering actionable insights that deepen the understanding of customer and consumer behavior online, while keeping pace with the ever-evolving digital marketplace. Alicia holds a bachelor’s degree in Business Administration from Colorado State University.

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Adam Dreyer is a digital commerce leader at Kimberly-Clark, currently serving as Senior Brand Manager for Adult Care Digital Commerce. He drives strategies that fuel online growth, boosting sales, increasing conversion rates, and optimizing media performance across the Depend and Poise brands. Previously, Adam led the Amazon marketing team, driving double-digit growth, expanding media investment impact, and strengthening strategic partnerships. His work centers on understanding consumer behavior and translating insights into high-performing, connected commerce experiences.

Callie is a results-driven eCommerce leader with a track record of building and scaling digital capabilities for a $1B CPG organization. Specializes in retail media strategy, digital shelf optimization, and cross-functional execution that drives measurable growth. Known for translating complex data into actionable strategies, delivering double-digit online sales gains, and improving content performance. Adept at leading initiatives across major retailers, managing multimillion-dollar budgets, and influencing senior stakeholders. Passionate about innovation, team development, and creating seamless omnichannel shopper experiences that convert demand into sustained business growth.

Andy Pezalla is the Senior Director of Ecommerce at Nature’s Way, bringing a unique blend of retailer side and manufacturer side expertise. His background includes digital commerce and retail media leadership roles at Kraft Heinz and Kenvue, where he specialized in omnichannel strategy, retail media, and digital shelf excellence. Andy also brings retailer side perspective from experience at Amazon and Target, strengthening his ability to bridge brand, retail, and performance imperatives in full funnel digital commerce.

Since joining Stackline in 2024, Greg has led the development and expansion of the company’s Marketing and Services divisions and now oversees a global managed services team of more than 100 professionals. Based in Cleveland, Ohio, he focuses on driving operational excellence, scaling client impact, and advancing strategic growth initiatives across key accounts. Prior to Stackline, Greg held several agency leadership roles, most recently leading global commerce and activation efforts for a multinational firm over a five-year period. His experience spans digital strategy, client services, and performance marketing, with a strong track record of building high-performing teams and delivering measurable business outcomes.

Kristen Wiley is the Founder and CEO ofStatusphere, an AI marketing platform that helps brands generate thousands ofmicro-influencer posts, with less than one hour of work. A former contentcreator and longtime influencer marketing expert, Kristen built Statusphere toeliminate the friction marketers face when trying to scale influencer programs.Today, brands use the platform to secure guaranteed posts, instant usagerights, and comprehensive campaign execution, all powered by AI and first-partydata. Her mission: to build the influencer platform every marketer wishes theyhad—one that actually does the work.

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