Connected Commerce
Summit Toronto 2025

Armando Tenias is a seasoned Ecommerce professional with over a decade of expertise in online sales and marketing in the Consumer-Packaged Goods industry.

Known for his innovative strategies in product placement and business development, he focuses on maximizing sales conversions and enhancing brand awareness.

In 2024, Armando was honored with the Generation Next award by The Canadian Grocer Association, acknowledging his contributions as an emerging leader in the industry.

Mateusz is a dynamic marketing professional that has a passion for taking a data first approach in connecting consumer and brand insights to help businesses grow. In his current capacity as the Ecommerce Team Lead at Danone Canada he is working to grow the e-business across multiple categories (including dairy, plant-based, coffee and waters) and platforms in Canada. With a passion for continuous improvement and a keen eye for emerging trends Mateusz is consistently driving growth and fostering a customer-centric culture.

Before starting his ecommerce journey he worked in brand management and consumer insights for Danone Canada and spent time on the agency side within the strategy and insights space.

Sucheta is a digital-first marketer with over 12 years of experience growing brands across B2B and B2C. As Sr. Ecommerce & Digital Programs Manager at BISSELL, a top North American floorcare leader with a rich legacy in home cleaning innovation, she oversees ecommerce, retail media, and digital strategy. Over the past year, she has scaled omnichannel influencer campaigns - integrating content, community, and commerce to drive measurable impact across the full shopper journey. She’s passionate about turning creator engagement into real business growth.

Ariane’s career in the CPG industry has spanned 3 continents and over 25 brands. Her experience began in Media & Marketing at Reckitt and subsequently Clorox and eventually combined Sales/Marketing/Ecommerce/Media into 1 cross-functional team at Mondelez, where she is currently the Director of Ecommerce Commercial Strategy & Growth.

She is passionate about building brands that matter and is constantly striving to improve the consumer experience – whether it be through personalization or frictionless commerce.

Ariane resides in Toronto with her husband and their twin boys.

Graham leads the US Emerging Brands & Canada Ad Sales organizations at Instacart. He has twenty years of experience building and leading teams in the digital advertising and retail media space. In 2021 Graham launched Instacart’s retail media offering in Canada, enabling brands to accelerate sales and drive measurable brand growth on and off Instacart. Prior to that Graham introduced Amazon Advertising in the Canadian market, where he led the AdTech Sales and Agency Development organizations. Graham’s career began agency-side before transitioning to Microsoft Advertising.

Pratyush Kumar is the GM/Head of Ad Products at Loblaw Advance. He has over 16 years of experience across fashion retail, loyalty, and grocery industries in India and Canada with roles spanning across Digital marketing, Media, MarTech and AdTech. Renowned for his ability to launch and scale new businesses and products, he combines strategic insight with a passion for driving innovation in retail and marketing technology, advancing organizational goals in a dynamic digital landscape.

With almost a decade of experience in the CPG sector, Jessica has built her career at the intersection of digital innovation and brand growth. As the Digital and Web Manager at Lassonde, she leads digital strategy for North American beverage brands, driving performance across websites, sponsored search, and enriched online content.

Interested in the rapid evolution of the digital space, she thrives on staying ahead of emerging trends in online grocery and consumer behavior. Jessica enjoys the challenge of testing new approaches to enhance the shopper experience while driving meaningful growth for the brands she supports.

Lesley Conway is a dynamic business leader with over 25 years’ experience in the ever-evolving media, marketing, and advertising industry. As Head of Walmart Connect Canada, Walmart’s advertising and omnichannel media business, Lesley is at the forefront of retail media innovation, driving digital transformation and strategic growth.

Prior to joining Walmart Connect, Lesley served as CEO of Mindshare, where she successfully led the agency through a transformative, full-funnel approach to media with a digital-first mindset. As President of Hatch64, a performance marketing agency, she championed data-driven strategies that delivered both top-line growth and operational efficiencies. Earlier in her career, Lesley ran her own consulting agency, working across diverse sectors from micro-mobility and sustainable transit to grocery, and served as Senior Vice President of Sales at Bell Media, overseeing specialty television, digital, radio, brand partnerships, and out-of-home revenue streams.

Lesley began her career agency-side as a media buyer and planner at Initiative Media/M2Universal. Throughout her career, she and her teams have been recognized with numerous industry awards, including MIA and Crystal honors, as well as multiple OBIE Awards for creativity and innovation in outdoor advertising.

A committed industry advocate, Lesley has served on several boards, including the Canadian Media Director’s Council, as Chairman of the Board for the Radio Marketing Bureau, Director at the Canadian Outdoor Bureau of Measurement, and Director with the Broadcast Bureau of Measurement’s Portable People Meter Committee. She is a sought-after speaker, having presented internationally at the Cannes Lions Festival, The Future of TV Conference, and to leading academic institutions including the Schulich School of Business, Ryerson, and York Universities.

Lesley holds an MBA from the University of Phoenix and an Honours BA in Communications from Queen’s University. Outside of work, she enjoys golfing, traveling, and spending quality time with friends. Above all, she is most proud of her role as mother to her son Cooper, an aspiring engineer.

John is Google and YouTube's Head of Omni-Channel Retail for Canada.  He is an accomplished and recognized leader in Canada's omni-channel shopping ecosystem, helping organizations (ranging from startups to Fortune-100 retailers) make the pivot to digital shopper engagement for over fifteen years.

John joined Google ten years ago, and has helped lead partnerships with some of the fastest growing omni-channel retailers in North America over that time - with a focus on attribution/measurement via technology and AI adoption, digital education for C-suite partners, and helping retailers build new profit centers through initiatives including Google Retail Media.  He has been the most requested internal business coach at Google Canada since the program's formal introduction in 2023, helping craft our executive engagement strategy across all verticals.

In addition to his role at Google, John is the co-chair of the IAB Canada's Retail Media Committee. He is a past recipient of Marketing Mag's Top 30 Under 30 award, and has had his retail insights published in major Canadian platforms including The Globe & Mail, Financial Post and Yahoo! Finance, in addition to national TV interviews with CTV News Channel and Canada AM.

Lisandro Nunez is Vice President of Growth at JasperX, leading global strategy, partnerships, and customer success across the digital commerce ecosystem. With over 20 years of executive experience spanning technology, logistics, CPG, digital media, and eCommerce, he has driven market expansion in nearly 100 countries. Previously at SMART Technologies and i3-Technologies, he built international networks and strategic alliances. Lisandro holds an MBA and champions bold thinking, inclusive growth, and innovation in global commerce.

Grace is Enterprise Sales Director at MikMak, advising top CPG brands on transforming omnichannel commerce marketing strategies. With five years in the evolving commerce and retail media space, she helps brands leverage real-time commerce intelligence to drive growth. At Connected Commerce, Grace will share how to apply intelligent, full-funnel strategies to optimize campaigns and prove impact in the AI era. She recently moved to Atlanta, Georgia, with her husband, Tucker.

Anna Marques is an eCommerce leader driving transformation at Lactalis Canada, where she leads strategy and execution across a portfolio of iconic dairy brands. With over a decade of experience in retail and CPG, she excels at bridging marketing, commerce, and operations to accelerate growth. Anna champions a data-driven, test-and-learn culture, empowering teams to innovate and deliver measurable results, and advocates for elevating eCommerce from a transactional channel to a strategic growth engine.

Millie Yervantian is the Media, Digital & Ecom Director at Campari Group Canada. She has over 15 years’ experience in marketing across travel, gambling, and alcohol verticals in both Australia and Canada. While alcohol is one of the more challenging categories to run DTC and Ecom in Canada, Millie is here today to share how this small but mighty channel punches above its weight in protecting Campari Group's route to market while building brand loyalty.

Alexandra Hellmund is a results-driven eCommerce and marketing leader with over 12 years of experience driving digital growth for global skincare brands across Canada and the U.S. Currently leading eCommerce transformation at Beiersdorf, she has pioneered Amazon and Walmart strategies, negotiated multimillion-dollar media investments, and consistently delivered double-digit growth. With an MBA from McGill and a track record at L’Oréal and Estée Lauder, Alexandra brings deep expertise in retail media, brand building, and scaling performance through data-driven strategies.

As Head of eCommerce for Canada, Emmanuel leverages extensive omni-channel expertise. He has spearheaded eCommerce business development for global CPG giants, including Philips and Nestle. His mastery of integrating retail insights and performance marketing positions him as a pivotal resource for accelerating digital commercial growth. Bridging data and technology is his forte in today's digitally-driven business landscape.

Nikki Stone is a distinguished and dynamic C-Level executive who architects the future of commerce. As the former Chief Commerce Officer at GroupM, she was the chief architect behind the network’s Canadian commerce practice, building the division from the ground up and forging strategic partnerships with retail media giants like Walmart and Amazon.

A proven leader with experience as CEO of Wavemaker, and the EVP, Managing Director of Zenith, Nikki’s success is driven by her "Architect of Resilience" framework. She builds the adaptable, future-proofed systems necessary to win in disruptive environments, making her the ideal moderator to navigate the critical challenges and opportunities in retail media.

Juliette is a Senior E-Commerce Manager with extensive experience leading digital and commercial strategies to drive sales performance and strengthen brand presence online. With over seven years of experience across both direct and indirect e-commerce channels, she has worked across diverse CPG categories—from the world of coffee and beverages at Keurig, to beauty and glamour at L’Oréal, and now cheese and fruit at Groupe Bel.

Millie Yervantian is the Media, Digital & Ecom Director at Campari Group Canada. She has over 15 years experience in marketing across travel, gambling, and alcohol verticals in both Australia and Canada. While alchohol is one of the more challenging categories to run DTC and ecom in Canada, Millie is here today to share how this small but mighty channel punches above its weight in protecting Campari Group's route to market while building brand loyalty.

Austin is a customer-centric, marketing & sales executive with in depth experience focused on brand building, digital, strategy, engagement, customer experience, partnerships, customer loyalty and analytics. Recognized as a strategic leader with a unique ability to lead multi-disciplinary teams and navigate complex business challenges. Proven track record of driving results by turning ideas into reality for some of the world’s most recognized brands.

Jonathan Gendreau has more than 20 years of experience in digital transformation at several Canadian retailers. In 2011, he led the implementation of St-Hubert's (Recipe Unlimited Group) omnichannel strategy. He then joined the BMR Group team in 2017 as Vice-President of Marketing and Digital Strategy to ensure the development and implementation of the company's digital plan.

Since 2022, Jonathan has served as Vice President of eCommerce and Digital Strategy at Metro, one of Canada’s leading retailers. He oversees the digital presence and online customer experience for several prominent banners, including Metro, Jean Coutu, Super C, Food Basics, Adonis, Première Moisson, and Brunet.