Dive into a day of thought leadership, strategic discussions, and case studies from omnichannel activation and shopper insights across the CPG and Retail landscape. With two parallel tracks running throughout the day, choose any-one based on what aligns best with your priorities.
Omnichannel Path-To-Purchase
Shopper Insights & Personalisation
Loyalty, Category & Retailer Engagement
Business Performance and Sales Analytics
Data, Analytics & AI for Commercial Growth
Shopper Marketing Activation & Measurement
Category & Brand Management
Digital Transformation
RGM & Digital Shelf Strategy
Emerging Tech in eCommerce
Omnichannel Commerce Growth Strategy
Direct-to-Consumer & On-Demand Channels
Activating Retail Media Networks in the Region
eCommerce Retailer Engagement & Collaboration
8:00 AM – 9:00 AM
Networking Breakfast Reception
9:00 AM – 9:05 AM
My Digital Shelf Welcome Speech
Sarah Kingham
Director, My Digital Shelf
9:05 AM - 9:15 AM
Chairperson's Introduction and Event Overview
Lizbeth James
Data & AI Enablement Lead, North America, Mars
9:15 AM - 9:40 AM
The ‘Business’ of Ecommerce – How to win share, wow consumers and make that P&L dance
Saad Abdullah
Director Ecommerce & Customer Marketing - North America, Essity
Overview:
Ecommerce can be a double edged sword for CPG where growth is hard and not losing money is sometimes harder. It would therefore take wearing marketing, sales AND finance hats simultaneously to master the art of growth, consumer engagement, and profitability.
Join us for "The Business of Ecommerce: How to Grow Share, Wow Consumers, and Make That P&L Dance," a keynote that delves into actionable strategies for expanding market share, creating memorable consumer experiences, and balancing the financials to drive sustainable growth. From leveraging data-driven insights to harnessing digital marketing and operational efficiencies, this session will provide a roadmap for ecommerce leaders to not just survive but thrive in an increasingly competitive, and profit strained, environment.
9:40 AM - 10:05 AM
The Omni channel Shopper Experience
Monia Staropoli
Commerce Marketing Team Lead, Conagra Brands
10:05 AM - 10:30 AM
Implementing Omnichannel strategies to drive incremental growth for CPG brands
Mateusz Grobel
eCommerce Team Lead, Danone
Overview:
Exploring why omnichannel is vital for brands to win in the Canadian grocery environment
Showcasing Danone Canada case study from 2024 Loblaws activation
10:30 AM - 10:55 AM
Networking Coffee Break
10:55 AM - 11:20 AM
The Power of Strategic Content
Dale Calvert
Founder & President, Creative Director, Digital Shelf Content, Montclairity
11:20 AM - 11:55 AM
Enhancing the Retailer-Supplier relationship for eCommerce success
Panel Moderator
Ariane Friesen
Director eCommerce Commercial Strategy & Growth, Mondelēz Canada
Erica Meagher
Head of eCommerce, Beiersdorf
Sarah Draper
VP & GM for Shoppers Drug Mart, Loblaw Digital
Mohamed Al Lawati
Director of Digital and eCommerce, Bimbo Canada
Overview:
Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term
11:55 PM - 12:20 PM
How online grocery can build lasting customer relationships
Avery Ironside
Senior Director, Marketing & Growth - Online Grocery, Loblaw Digital
Overview:
Digital customers are humans too
The power of leveraging data across the ecosystem
Maximizing customer value through omnichannel
12:20 PM - 1:20 PM
Networking Lunch Break
1:20 PM - 1:45 PM
The Retail Media Journey at Barilla
Doyle Brown
Director of Marketing, Barilla Group
1:45 PM - 2:10 PM
Road to Success: Building an eCommerce Roadmap for CPG Sales Growth
Isaac Wanzama
Founder & Chief Strategist, geekspeak Commerce
Tricia Williams
Managing Partner & Client Success Leader, geekspeak Commerce
Overview:
Why every CPG brand needs an eCommerce roadmap
The essential tools, teams, and processes involved in creating an effective roadmap
Key milestones that define a successful eCommerce journey
How to execute and implement your eCommerce roadmap
2:10 PM - 2:35 PM
Embracing Change: Building a Foundation from the Ground Up
Heidi Chu
Senior Manager, eCommerce, Lindt & Sprüngli (Canada)
2:35 PM - 3:00 PM
Networking Coffee Break
3:00 PM - 3:25 PM
Driving Brand Success: The Journey of Impactful Campaigns
Serena Tam
Retail Media & Digital Shelf Manager, Mondelez Canada
Overview:
Discover how Mondelez leverages Amazon, Canada’s top retail media network, to boost visibility and drive sales. Key insights include the Oreo full-funnel journey, achieving higher purchase rates, and best practices in digital marketing and content optimization.
3:25 PM - 3:50 PM
Ecom Strategic Framework (Bel Example)
Juliette Oliver
eCommerce Manager, Bel
3:50 PM - 4:15 PM
A Connected Commerce Approach
Krizia Znidarcic
Director, Integrated Media & eCommerce Business, The Clorox Company
4:15 PM - 4:25 PM
Chairperson's Event Summary and Closing Remarks
Sarah Kingham
Director, My Digital Shelf
4:25 PM - 4:30 PM
My Digital Shelf Thank you and Closing remarks
Sarah Kingham
Director, My Digital Shelf
4:30 PM – 5:30 PM
Networking Drinks Reception
