Agenda

Overview:

• Learn how to build a 360° eCommerce strategy that integrates retail media, content, and shopper engagement to drive both conversion and visibility

• Discover how to leverage the latest Retail Digital Media (RDM) tools to boost online sales, product discovery, and brand awareness

• Gain insights from Nestlé Canada’s 2024 activation case study demonstrating the impact of a holistic digital commerce approach

Overview:

• Understand how generative AI and shopping agents like ChatGPT, Rufus, and Perplexity are transforming product discovery and purchase decisions

• Learn what drives AI agents’ selection of products and how this redefines digital shelf visibility

• Discover how to optimise product content, data, and strategy for a world where algorithms shop on behalf of consumers

• Get a framework for evolving digital shelf measurement from page crawling to simulating AI-driven shopper behaviour

Overview:

• Learn how Instacart Ads is simplifying retail media for brands by unlocking access to high-intent consumers across retailers through a single, performance-driven platform.

• See how Instacart serves as a technology partner to retailers, helping them capture the growing grocery ecommerce opportunity with flexible technology.

• Explore how the Instacart Marketplace drives full-basket shopping and brand discovery for consumers.

Overview:

• Drive full funnel performance by activating First Party Data through Loblaw’s self serve Audience Hub.

• Connect media to measurable outcomes with Closed -Loop Measurement and the first Multi Touch Attribution Model.

• Influence shoppers at the point of decision – across retailed sites, apps and Canada’s largest in-store media network.

• Accelerate brand growth and maximize marketing ROI through Loblaw’s retail Media eco system and scalable self serve solutions.

Overview:

• Learn how fragmented product data sabotages retail media performance and shopper engagement

• Understand how unified product strategies extend across digital shelves and in-store POS for maximum impact

• Discover how to scale smarter and maximise retail media ROI with JasperX

• Gain insights from ANS Xtreme’s journey from manual chaos to omnichannel mastery

• Explore JasperX’s new POS integration and its role in delivering seamless shopper experiences

Overview:

• Explore how personalization and custom ads are transforming brand performance across Amazon and retail media environments

• Learn how Danone Canada leveraged loyalty data to activate personalised campaigns and drive measurable results

• Understand why retailer networks are now unlocking new opportunities for scaled personalization within the CPG ecosystem

Overview:

• Explore how leading brands and platforms are leveraging retail media to drive measurable business outcomes across the full shopper journey.

• Uncover best practices for effective retailer collaboration, data sharing, and creative optimization to maximize campaign performance.

• Learn how to unlock untapped value through smarter investment strategies, tech integration, and omnichannel activation in a rapidly evolving landscape.

Overview:

Are you mapping your marketing to your customer's actual shopping journey? The brands that win are those that seamlessly connect discovery to purchase with data-driven, shoppable experiences. Stop guessing and start knowing with MikMak’s intelligence-informed predictions for what’s to come for commerce.
Join us to discover a modern commerce marketing strategy that will help you:
You will leave this session understanding how to:

• Eliminate wasted spend by focusing on the channels and retailers that truly drive discovery.

• See how an intelligent approach to commerce can guide creative and channel decisions

• Outmaneuver competitors by unlocking deep insights into your category’s shopping habits.

Overview:

• Learn how to build persuasive, data-led selling stories that win retailer buy-in for launches and trials

• Explore the role of AI and emerging technologies in driving scalable, efficient growth

• Get honest insights on maintaining brand consistency while growing fast — and practical ideas to apply in your own teams

Overview:

• Learn how to create synergies between organic and paid search to maximise visibility and conversion across every consumer touchpoint

• Discover how to identify and elevate hidden product “heroes” that drive incremental eCommerce growth

• Understand how full-funnel retail media campaigns can reach the right audiences and accelerate performance at scale

Overview:

• Learn how authentic influencer storytelling shapes shopper behaviour and brand preference across channels

• Hear key lessons from scaling creator programs in Canada — what worked, what didn’t, and how to evolve them for impact

• Discover how to measure and attribute influencer-driven conversions effectively across omnichannel touchpoints

Overview:

• Learn how alcohol brands in Canada are navigating direct-to-consumer (DTC) opportunities while staying compliant with evolving provincial regulations.

• Discover strategies to protect your route to market amid shifting retail partnerships and policy changes.

• Discover how to measure and attribute influencer-driven conversions effectively across omnichannel touchpoints