Agenda

Learn how Walmart Canada and L’Oréal are connecting digital, social and in-store experiences to drive category growth.

Discover how audience insights, retail media, Marketplace and in-store activations are improving customer engagement and marketing effectiveness.

Gain insights into how measurement solutions are helping demonstrate business impact and deliver stronger outcomes.

Explore one Canadian shopper’s week, promotion by promotion, to uncover where trade dollars and off-site media fail to connect across banners and retail media networks

Learn why fragmented pricing, promotions and retail media visibility can widen the off-site performance gap, including where private label gains when creative and shelf don’t connect

Discover three practical moves to make before 2027 promotion plans lock, including a trade-data-first approach and the Off-Site Readiness Scorecard

Discover how Dempster’s & POM breads partnered with Kraft Peanut Butter & Philadelphia Cream Cheese to deliver a quick, delicious breakfast made by Canadians, for Canadians

Learn how the campaign aimed to drive cross-category purchases among millennials by positioning bread and spreads as the perfect breakfast pairing

Explore how in-store co-displays, social media, retailer loyalty programs and retail media were activated to drive cross-category purchase and build the basket

Uncover the real questions, concerns, and decision factors consumers bring to AI before choosing a product, based on insights from our AI User Consumer Panel

Learn how LLMs interpret categories, surface recommendations, the sources they use and reshape brand visibility at the point of decision

Walk away with practical actions eCommerce and marketing teams can take today to strengthen the signals AI and shoppers rely on

Learn how to architect distinct online + offline touchpoints to drive incremental recruitment and maximise LTV

Explore localised storytelling and influencer strategies that resonate across Toronto, Montreal and Calgary

Discover how to authentically tap into cultural moments to build deeper brand affinity, with lessons from the Canadian Asian Love Plan

Explore why the calculated shopper is a structural shift, not a phase, and why most promotions never reach shoppers while they're deciding

Learn how solving promotional awareness drives sustainable results

Discover what it takes to put this into practice, from synchronizing merchandising and marketing to measuring whether the sales were incremental

Explore the Sponsorship 4Cs Framework: Culture, Credibility, Conversion & Community

Discover how Catelli Protein+ x Toronto Blue Jays is fuelling Canadian families’ fandom

Learn how Barilla x F1 Montreal turned race weekend into a shared meal occasion

See how Loblaw is simplifying retail analytics to help teams move faster from business questions to trusted answers

Discover how one analytics experience can serve both analysts who need flexibility and control and commercial teams who need fast, intuitive insights

Explore how AI can connect signals across retail data to explain what happened, uncover why and accelerate the journey from insight to decision to action

Explore how changing demographics, persistent inflation and flat population growth are reshaping the equation for category growth in Canada

Learn how Category Management can act as a two-way bridge, using retailer and shopper insights to influence both customer collaboration and internal business strategy

Discover how AI is changing retail decision-making and why Category Management teams must evolve from explaining what happened to understanding why it happened and focusing more on foresight

Explore the often invisible physical, mental and emotional realities of family caregiving

Discover how TENA's #NoLoveLikeIt campaign shines a spotlight on the complex emotions experienced by family caregivers

Learn how TENA is drawing on over 60 years of experience to provide guides, information and support tools for people on the caregiving journey

How to create consumer value

Growth story of a leading brand

Explore how AI, search, and retail platforms are reshaping shopper behavior and breaking the traditional funnel

Learn how to capture demand across fragmented touchpoints with an omnichannel, full-funnel approach

Discover strategies to connect retail media, search signals, and creator-led commerce to drive measurable business impact and retail/Amazon velocity