Food & Beverage
Healthcare
Personal Care & Beauty
Household Goods
and More!
The London edition of the Connected Commerce Summit is part of a global summit series focused on helping FMCG teams connect eCommerce, retail media, AI, and shopper engagement across channels.
Our brand new summit is the convergence of Digital Grocery Summit and Shopper Marketing Summit. Brought to you by the team at My Digital Shelf, this reimagined summit brings a broader, bolder perspective on what it takes to win with today’s connected consumer!
The agenda is built around improving shopper engagement, driving retail sales across channels, retail media strategies, and aligning teams around latest trends and much more!
Abhilasha Keshariya
Global Strategic Revenue Management, Product Owner
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Speaker Name:
Abhilasha Keshariya
Job Title:
Global Strategic Revenue Management, Product Owner
Company:
Speaker Bio:
Abhilasha is a strategist with over 16 years of experience across strategy, eCommerce, marketing, and sales. She has worked globally with leading companies including Mars, Reckitt, Amazon, Disney, and Castrol, driving commercial strategies, global initiatives, and portfolio transformations. She specializes in data-driven, scalable solutions across B2C, B2B, and omnichannel environments. Currently, as Product Owner for Global Strategic Revenue Management at Mars, she leads AI-enabled transformation, focusing on building impactful, future-ready RGM solutions and advancing practical AI adoption in organizations.
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Pooja Adiga
Senior Director, Consumer Business, Northern Europe
Speaker Name:
Pooja Adiga
Job Title:
Senior Director, Consumer Business, Northern Europe
Company:
Speaker Bio:
Pooja Adiga is a commercial and marketing leader with 16 years of experience across P&G, Coty, and Wella Company, spanning India, Benelux, and Northern Europe. She has led consumer centric teams across marketing, eCommerce, retail media, and omnichannel strategy. Known for upskilling teams and embedding new ways of working into organisations not built for them, she speaks as a practitioner who has lived the resistance, the wrong turns, and the moments where restraint beats speed.
Eve Kolesova
Marketing & Category Management Director
Speaker Name:
Eve Kolesova
Job Title:
Marketing & Category Management Director
Company:
Speaker Bio:
With over 15 years of FMCG experience across global markets, including leadership roles at Nestlé and Colgate, Eve drives commercial growth through shopper-centric strategies, strategic brand-building, and end-to-end category development. Passionate about aligning marketing and sales, she focuses on delivering impact at the shelf through insight-led planning and customer collaboration.
Ishaan Kaul
Product Director, AI in Marketing, Creativity & Adoption
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Speaker Name:
Ishaan Kaul
Job Title:
Product Director, AI in Marketing, Creativity & Adoption
Company:
Speaker Bio:
Jo Hollins
Marketing & Category Management Director
Speaker Name:
Jo Hollins
Job Title:
Marketing & Category Management Director
Company:
Speaker Bio:
With over 20 years’ experience in the FMCG industry, Jo Hollins is the Marketing & Category Management Director at BIC. An accomplished marketeer and insights specialist, Jo has a strong track record of leading cross-functional teams to design and deliver shopper, consumer, and customer-led strategies that consistently drive market share growth. Having worked across multiple channels, international markets, and diverse brand portfolios, Jo combines deep commercial acumen with insight-driven thinking to secure stakeholder buy-in and build strategies that achieve sustainable growth.
Efrain Rosario
Global Head of Shopper Marketing & Insights
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Speaker Name:
Efrain Rosario
Job Title:
Global Head of Shopper Marketing & Insights
Company:
Speaker Bio:
Efrain Rosario is a commercial marketer with two decades building category strategy behind the world's biggest brands, including a decade at The Coca-Cola Company and senior roles at Diageo and various European/US tech startups. He co-hosts The FMCG Guys podcast, teaches digital marketing as an adjunct professor, and mentors startups through Diageo's Fusion Partnership Lab. Born in Puerto Rico, raised across the Middle East and Europe, and educated in the US, Efrain brings a global perspective to every business he touches.
Prasanna Kumar
Global Director, Connected Commerce
Speaker Name:
Prasanna Kumar
Job Title:
Global Director, Connected Commerce
Company:
Speaker Bio:
Prasanna Kumar (Pras) is Global Director, Connected Commerce at Diageo and a recognised thought leader in digital commerce, AI and consumer experience. With over two decades of global leadership across Diageo, Alibaba and WPP/P&G, he has helped shape the evolution of connected commerce and omnichannel consumer experiences, driving disproportionate growth for brands, markets and platforms. Today, he leads global digital commerce experience capabilities that enable brands to win in an increasingly connected commerce ecosystem. Pras regularly contributes to industry conversations on the future of intelligent commerce, AI-driven discovery, digital transformation and connected consumer experiences.
Carlotta Cattelani
Head of Marketing UKI
Speaker Name:
Carlotta Cattelani
Job Title:
Head of Marketing UKI
Company:
Speaker Bio:
Carlotta Cattelani leads the Marketing department of CELSIUS in UK & Ireland, where she has led the brand from new entrant to one of the UK’s fastest-growing energy drinks. With 10 years’ experience scaling challenger FMCG brands, she specialises in connecting cultural relevance with commercial performance, bringing together brand storytelling, experiential, retail activation and shopper strategy to build brands that move from awareness to trial, purchase and ultimately habit.
Jane Stacey
Head of Category & Shopper Strategy
Speaker Name:
Jane Stacey
Job Title:
Head of Category & Shopper Strategy
Company:
Speaker Bio:
Jane Stacey is Head of Category & Shopper Strategy at Perrigo UK & Ireland, leading category growth, shopper insight and retail strategy across Perrigo's healthcare portfolio. She works closely with major UK retailers to unlock growth through consumer understanding, category development and data-led decision making. Jane has extensive experience translating shopper insights into commercial actions and is passionate about helping organisations connect data, retail execution and all forms of intelligence to drive stronger shopper outcomes and sustainable business growth.
Ian Rickerby
Head of UK Sales
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Speaker Name:
Ian Rickerby
Job Title:
Head of UK Sales
Company:
Speaker Bio:
Ian Rickerby is an experienced sales leaderwith over 15 years in FMCG and eCommerce. He began his career in media with WPPbefore joining Dunnhumby, where he advanced retail media and data-led insightsfor Tesco.com.A move client side to Kerry Foods, where he strengthened eCommerce capabilityand built supplier relationships, supporting digital growth. Today, as Head ofUK Sales at CheckoutSmart, Ian leads commercial strategy and customer growth,helping FMCG brands unlock measurable value through digital shopper engagement.
Andrew Watts
Founding Partner
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Speaker Name:
Andrew Watts
Job Title:
Founding Partner
Company:
Speaker Bio:
Colin Butcher
Creative Partnerships Director
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Speaker Name:
Colin Butcher
Job Title:
Creative Partnerships Director
Company:
Speaker Bio:
Colin brings 20 years of industry experience to his role as Creative Partnerships Director at n-fuze, a creative shopper marketing agency. He nurtures long-term, high-value relationships with some of the world’s most recognisable FMCG brands. Often the first point of contact at n-fuze, Colin leads teams to transform ideas into bold, creative campaigns that help brands think big and create bigger.
Scott Friderichs
Director, Customer Experience, EU
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Speaker Name:
Scott Friderichs
Job Title:
Director, Customer Experience, EU
Company:
Speaker Bio:
As a global strategic leader, Scott hasover a decade of sales, revenue, and customer growth experience across thetechnology industry. As the Director of EMEA Customer Experience &Operations at Wayvia, Scott helps brands connect shopper and retail intelligenceto optimise the path to purchase everywhere.
Jenny Leckie
Director of Solution Strategy & Innovation
Speaker Name:
Jenny Leckie
Job Title:
Director of Solution Strategy & Innovation
Company:
Speaker Bio:
Jenny has over 12 years of dynamic experience in eCommerce & SaaS business strategy, data insights & activation, and relationship development. As the Director of Solutions Strategy & Innovation at Wayvia, she's building transformative omnichannel analytics for 2000+ brands around the globe
Laura Belchier
Retail Media Director
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Speaker Name:
Laura Belchier
Job Title:
Retail Media Director
Company:
Speaker Bio:
Laura is the Retail Media Director at Ocado Retail, where she leads a high performing team of strategists and data specialists at the forefront of digital grocery innovation. With two decades of experience spanning Amazon Ads, Yahoo, and the media agency world, Laura specializes in bridging the gap between sophisticated data science and commercial excellence. Today, she is the driving force behind Ocado Ads, shaping the future of how brands connect with consumers.
Sally Bennett
Head of Grocery and Beverages, Amazon Ads
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Speaker Name:
Sally Bennett
Job Title:
Head of Grocery and Beverages, Amazon Ads
Company:
Speaker Bio:
Swagat Choudhury
Global Digital Commerce Director - Perfect Digital Store
Speaker Name:
Swagat Choudhury
Job Title:
Global Digital Commerce Director - Perfect Digital Store
Company:
Speaker Bio:
Swagat is a Digital Transformation Leader with two decades of experience driving change across digital commerce, content, and media for some of the world's most iconic brands under Mars and Diageo. As Global Director, Digital Commerce at Mars, Swagat leads the strategy, partner ecosystem, and execution behind Perfect Store Online - winning on the digital shelf and AI-driven search to grow consumer penetration, engagement, and e-commerce conversion. He also serves as a Trustee and Non-Executive Board Director at Dogs Trust, advising the charity on performance, governance, and digital transformation.
Sarah O'Brien
European Director of Digital Commerce
Speaker Name:
Sarah O'Brien
Job Title:
European Director of Digital Commerce
Company:
Speaker Bio:
Sarah O'Brien is a passionate commercial leader with over 15 years' experience transforming brands, businesses, and teams in an increasingly digital world. Having built her career across health & beauty, pharmaceuticals, and FMCG, she ultimately found her home in the world of breakfast cereal and snacks with Kellanova (formerly Kellogg's).
Throughout her career, Sarah has held a diverse range of commercial and marketing roles across multiple geographies, categories, and iconic brands, giving her a unique perspective on how consumer behaviour, technology, and commerce intersect. Today, as European Director of Digital Commerce at Kellanova, she leads the strategy and capability agenda across Europe, helping shape the future of omnichannel growth for some of the world's most recognisable brands.
Sarah is passionate about elevating digital commerce beyond a traditional sales channel, positioning it as a critical driver of customer experience, brand growth, and business transformation. She is focused on breaking down organisational silos, embedding digital commerce thinking across the business, and unlocking growth through data, retail media, digital shelf excellence, emerging technologies, and customer-centric innovation.
A strong believer that people create competitive advantage, Sarah is committed to building high-performing teams that challenge convention, pioneer new ways of working, and integrate digital commerce best practices into every stage of the consumer journey. Her leadership purpose is simple: to create an environment where talented people can thrive, innovate, and deliver meaningful business impact.
When she's not championing the future of commerce, you'll likely find Sarah enjoying a bowl of Special K or reaching for her favourite snack, Pringles.
Simon Swan
eCommerce Development Director
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Speaker Name:
Simon Swan
Job Title:
eCommerce Development Director
Company:
Speaker Bio:
Simon Swan is Director of eCommerce Development at Karo Healthcare and a CIM-certified marketing practitioner with an MSc in Marketing Communications. With over 20 years’ experience across start-up, FMCG, and luxury sectors, including LVMH, he has led successful marketing and brand strategies in telecommunications, publishing, and retail. At Karo, Simon drives digital transformation, marketplace expansion, and omnichannel excellence—combining strategic vision with hands-on leadership to deliver growth across international markets.
Amy Goldring
eCommerce Manager
Speaker Name:
Amy Goldring
Job Title:
eCommerce Manager
Company:
Speaker Bio:
Amy Goldring is an eCommerce Manager at Karo Healthcare, helping brands show up better and perform stronger online. She focuses on optimising product content and reviews to make it easier for shoppers to choose the right products. With a background in shopper marketing, Amy combines insight and data to bring a practical, shopper-first perspective to connected commerce. I previously worked at Hero (Organix) as their Shopper Marketing Manager and attended My Digital Shelf's Shopper Marketing Summit back in October 2024 for context.
Jack Reid
eCommerce Manager
Speaker Name:
Jack Reid
Job Title:
eCommerce Manager
Company:
Speaker Bio:
I make brands easier to find on the Digital Shelf – implementing the content changes, rolling out the processes and making the most of the little tips and tricks that make products more visible through both paid and organic search.
With experience working for both large multinationals and SMEs, for me, it’s all about the practical steps you can take to see real-world impact.
Jason Simpson
Head of Omnichannel
Speaker Name:
Jason Simpson
Job Title:
Head of Omnichannel
Company:
Speaker Bio:
Jason has over 25 years' experience of workingwithin foodservice, wholesale, convenience, and retail sectors both in the UKand Ireland. As E-Commerce Lead, he is responsible for the development andgrowth of their online business with all their retailers, wholesalers and .compartners, as well as leading a 'Future Digital' business unit looking at theimpact of digital technology on all aspects of the business includingcommercial, marketing and supply. He also works on a global project team toenhance and develop e-commerce capability across the whole Lactalisorganisation.
Sahiba Sachdeva
E-commerce Director - Amazon
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Speaker Name:
Sahiba Sachdeva
Job Title:
E-commerce Director - Amazon
Company:
Speaker Bio:
Martyn Collymore is Global Director, Connected CommerceCapabilities & Agency Ecosystem Transformation at Mars Pet Nutrition. Withmore than a decade of experience spanning marketing, capability building andconnected commerce across Mars, Reckitt and Haleon. In his current role, Martynis transforming how Mars partners with its agency ecosystem, embedding new waysof working that enable greater agility, scale and effectiveness across Mars PetNutrition. Through building and integrating a comprehensive connected commercecapability program, Martyn is helping accelerate growth, strengthenperformance, and create a more seamless shopper experience across the path topurchase.
Maxime Lamagat
Digital Marketing Director
Speaker Name:
Maxime Lamagat
Job Title:
Digital Marketing Director
Company:
Speaker Bio:
Maxime Lamagat is Head of Digital Marketing for Crystal Brands at Pernod Ricard, leading global digital strategy across Absolut, Malibu, Beefeater, and more. He drives large-scale transformation programs, including commerce enablement, while advancing AI, social, and performance marketing capabilities. With a strong focus on data-driven decision-making and cross-market alignment, Maxime partners with tech, media, and brand teams to accelerate growth and deliver consumer-centric, connected commerce experiences.
Warwick Elliot
Global Head of eCommerce Excellence
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Speaker Name:
Warwick Elliot
Job Title:
Global Head of eCommerce Excellence
Company:
Speaker Bio:
Warwick currently Global Head of eCommerce Excellence at Bel. With over 20 years' experience gained at Bel, P&G, SABMiller and Ecotone, he helps FMCG brands unlock growth through eCommerce, AI, digital shelf excellence and retail media, Warwick is passionate about transforming how FMCG brands win online and building the capabilities needed to succeed in an increasingly digital and AI-driven consumer landscape.
Martyn Collymore
Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation
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Speaker Name:
Martyn Collymore
Job Title:
Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation
Company:
Speaker Bio:
Martyn Collymore is Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation at Mars Pet Nutrition. With more than a decade of experience spanning marketing, capability building and connected commerce across Mars, Reckitt and Haleon. In his current role, Martyn is transforming how Mars partners with its agency ecosystem, embedding new ways of working that enable greater agility, scale and effectiveness across Mars Pet Nutrition. Through building and integrating a comprehensive connected commerce capability program, Martyn is helping accelerate growth, strengthen performance, and create a more seamless shopper experience across the path to purchase.
Oisín Singh
Commerce and Retail Media Lead, Northern Europe
Speaker Name:
Oisín Singh
Job Title:
Commerce and Retail Media Lead, Northern Europe
Company:
Speaker Bio:
Oisín is a retail media leader with 12+ years of experience across commercial roles in major FMCG organizations in Canada and the UK. He has spent the last six years at Kenvue (formerly J&J Consumer Health), developing strong expertise in eCommerce and omnichannel growth. After spending significant time in commercial, his focus has shifted to media where he specialises in retail media strategy, activation, and performance, and driving integrated growth across complex retail environments.
Max Sinclair
Co-Founder and CEO
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Speaker Name:
Max Sinclair
Job Title:
Co-Founder and CEO
Company:
Speaker Bio:
Max Sinclair is the founder of www.azoma.ai. Azoma’s mission is to help brands dominate the era of Agentic Commerce & AI Driven Discoverability Azoma has received the backing of eBay Ventures and other top-tier VCs, and is the trusted partner of the likes of Mars, Colgate, Zappos, and others. Prior to founding Azoma, Max spent 6 years at Amazon in various global leadership roles, including being responsible for Customer’s browsing experience for the launch of Amazon in Singapore; and leading the scale-up of Amazon Third Party Grocery across the EU. Max was educated at Mila, a leading global Artificial Intelligence Institute. Max is also the host of the New Frontier, the AI for Ecommerce podcast. He speaks globally at Conferences on Generative Engine Optimization (or Answer Engine Optimization), and the impact of AI on ecommerce, society and the future of work. He has also been featured in top-tier publications such as the BBC & Vogue Business.
Amanda Wolff
Chief Marketing Officer
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Speaker Name:
Amanda Wolff
Job Title:
Chief Marketing Officer
Company:
Speaker Bio:
Amanda Wolff is a leading voice in eCommerce, specializing in improving performance in retailer SEO, agentic search, and on the digital shelf. As the Chief Marketing Officer at ProductWind and a self-described eCommerce nerd, Amanda is dedicated to helping customers improve their organic listings and retail media efficiency with campaigns that lift both conversion and traffic. Recognized as a Top Retail Expert for 2026 by RETHINK Retail, Amanda is at the forefront of industry trends, educating teams through presentations, workshops, and ebooks on best practices for driving performance, revenue growth, and digital merchandising effectiveness. In addition to her role at ProductWind, Amanda serves as a board member and contributor for firstmovr, an advisory and educational services group focused on omnichannel retail. Before joining ProductWind, Amanda served as an executive at Jenda, Flywheel, Ascential Digital Commerce and OneSpace.
Ellie Price
Head of Digital
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Speaker Name:
Ellie Price
Job Title:
Head of Digital
Company:
Speaker Bio:
Head of Digital at Carlsberg Britvic, where I lead the organisation’s digital commerce agenda across channels including retail media and eCommerce transformation. With 14 years of experience spanning retail and commercial digital, I bring deep expertise in building the capabilities, partnerships, and data strategies that drive growth in an increasingly digital environment. Carlsberg Britvic is at the forefront of how consumer brands show up and win in digital channels — from Online Grocery & Pureplay, B2B, Quick commerce to emerging retail media networks
Dan Shering
GM EMEA & APAC
Speaker Name:
Dan Shering
Job Title:
GM EMEA & APAC
Company:
Speaker Bio:
Dan is the GM EMEA & APAC at CommerceIQ, where he leads the full customer experiemce across Europe and beyond. He is a seasoned leader with over 20 years of experience both as a sales leader and GM specialising in ecommerce and retail media.
He is passionate about generating new business, assisting customers in overcoming challenges and expanding their businesses, and building and developing high-performance teams. Dan’s career has encompassed a range of adtech and martech organizations always working with the worlds leading CPGs and Consumer Electronic brands.
Abhilasha Keshariya
Global Strategic Revenue Management, Product Owner
Speaker Name:
Abhilasha Keshariya
Job Title:
Global Strategic Revenue Management, Product Owner
Company:
Speaker Bio:
Abhilasha is a strategist with over 16 years of experience across strategy, eCommerce, marketing, and sales. She has worked globally with leading companies including Mars, Reckitt, Amazon, Disney, and Castrol, driving commercial strategies, global initiatives, and portfolio transformations. She specializes in data-driven, scalable solutions across B2C, B2B, and omnichannel environments. Currently, as Product Owner for Global Strategic Revenue Management at Mars, she leads AI-enabled transformation, focusing on building impactful, future-ready RGM solutions and advancing practical AI adoption in organizations.
Pooja Adiga
Senior Director, Consumer Business, Northern Europe
Speaker Name:
Pooja Adiga
Job Title:
Senior Director, Consumer Business, Northern Europe
Company:
Speaker Bio:
Pooja Adiga is a commercial and marketing leader with 16 years of experience across P&G, Coty, and Wella Company, spanning India, Benelux, and Northern Europe. She has led consumer centric teams across marketing, eCommerce, retail media, and omnichannel strategy. Known for upskilling teams and embedding new ways of working into organisations not built for them, she speaks as a practitioner who has lived the resistance, the wrong turns, and the moments where restraint beats speed.
Eve Kolesova
Marketing & Category Management Director
Speaker Name:
Eve Kolesova
Job Title:
Marketing & Category Management Director
Company:
Speaker Bio:
With over 15 years of FMCG experience across global markets, including leadership roles at Nestlé and Colgate, Eve drives commercial growth through shopper-centric strategies, strategic brand-building, and end-to-end category development. Passionate about aligning marketing and sales, she focuses on delivering impact at the shelf through insight-led planning and customer collaboration.
Ishaan Kaul
Product Director, AI in Marketing, Creativity & Adoption
Speaker Name:
Ishaan Kaul
Job Title:
Product Director, AI in Marketing, Creativity & Adoption
Company:
Speaker Bio:
Jo Hollins
Marketing & Category Management Director
Speaker Name:
Jo Hollins
Job Title:
Marketing & Category Management Director
Company:
Speaker Bio:
With over 20 years’ experience in the FMCG industry, Jo Hollins is the Marketing & Category Management Director at BIC. An accomplished marketeer and insights specialist, Jo has a strong track record of leading cross-functional teams to design and deliver shopper, consumer, and customer-led strategies that consistently drive market share growth. Having worked across multiple channels, international markets, and diverse brand portfolios, Jo combines deep commercial acumen with insight-driven thinking to secure stakeholder buy-in and build strategies that achieve sustainable growth.
Efrain Rosario
Global Head of Shopper Marketing & Insights
Speaker Name:
Efrain Rosario
Job Title:
Global Head of Shopper Marketing & Insights
Company:
Speaker Bio:
Efrain Rosario is a commercial marketer with two decades building category strategy behind the world's biggest brands, including a decade at The Coca-Cola Company and senior roles at Diageo and various European/US tech startups. He co-hosts The FMCG Guys podcast, teaches digital marketing as an adjunct professor, and mentors startups through Diageo's Fusion Partnership Lab. Born in Puerto Rico, raised across the Middle East and Europe, and educated in the US, Efrain brings a global perspective to every business he touches.
Prasanna Kumar
Global Director, Connected Commerce
Speaker Name:
Prasanna Kumar
Job Title:
Global Director, Connected Commerce
Company:
Speaker Bio:
Prasanna Kumar (Pras) is Global Director, Connected Commerce at Diageo and a recognised thought leader in digital commerce, AI and consumer experience. With over two decades of global leadership across Diageo, Alibaba and WPP/P&G, he has helped shape the evolution of connected commerce and omnichannel consumer experiences, driving disproportionate growth for brands, markets and platforms. Today, he leads global digital commerce experience capabilities that enable brands to win in an increasingly connected commerce ecosystem. Pras regularly contributes to industry conversations on the future of intelligent commerce, AI-driven discovery, digital transformation and connected consumer experiences.
Carlotta Cattelani
Head of Marketing UKI
Speaker Name:
Carlotta Cattelani
Job Title:
Head of Marketing UKI
Company:
Speaker Bio:
Carlotta Cattelani leads the Marketing department of CELSIUS in UK & Ireland, where she has led the brand from new entrant to one of the UK’s fastest-growing energy drinks. With 10 years’ experience scaling challenger FMCG brands, she specialises in connecting cultural relevance with commercial performance, bringing together brand storytelling, experiential, retail activation and shopper strategy to build brands that move from awareness to trial, purchase and ultimately habit.
Jane Stacey
Head of Category & Shopper Strategy
Speaker Name:
Jane Stacey
Job Title:
Head of Category & Shopper Strategy
Company:
Speaker Bio:
Jane Stacey is Head of Category & Shopper Strategy at Perrigo UK & Ireland, leading category growth, shopper insight and retail strategy across Perrigo's healthcare portfolio. She works closely with major UK retailers to unlock growth through consumer understanding, category development and data-led decision making. Jane has extensive experience translating shopper insights into commercial actions and is passionate about helping organisations connect data, retail execution and all forms of intelligence to drive stronger shopper outcomes and sustainable business growth.
Ian Rickerby
Head of UK Sales
Speaker Name:
Ian Rickerby
Job Title:
Head of UK Sales
Company:
Speaker Bio:
Ian Rickerby is an experienced sales leaderwith over 15 years in FMCG and eCommerce. He began his career in media with WPPbefore joining Dunnhumby, where he advanced retail media and data-led insightsfor Tesco.com.A move client side to Kerry Foods, where he strengthened eCommerce capabilityand built supplier relationships, supporting digital growth. Today, as Head ofUK Sales at CheckoutSmart, Ian leads commercial strategy and customer growth,helping FMCG brands unlock measurable value through digital shopper engagement.
Andrew Watts
Founding Partner
Speaker Name:
Andrew Watts
Job Title:
Founding Partner
Company:
Speaker Bio:
Colin Butcher
Creative Partnerships Director
Speaker Name:
Colin Butcher
Job Title:
Creative Partnerships Director
Company:
Speaker Bio:
Colin brings 20 years of industry experience to his role as Creative Partnerships Director at n-fuze, a creative shopper marketing agency. He nurtures long-term, high-value relationships with some of the world’s most recognisable FMCG brands. Often the first point of contact at n-fuze, Colin leads teams to transform ideas into bold, creative campaigns that help brands think big and create bigger.
Scott Friderichs
Director, Customer Experience, EU
Speaker Name:
Scott Friderichs
Job Title:
Director, Customer Experience, EU
Company:
Speaker Bio:
As a global strategic leader, Scott hasover a decade of sales, revenue, and customer growth experience across thetechnology industry. As the Director of EMEA Customer Experience &Operations at Wayvia, Scott helps brands connect shopper and retail intelligenceto optimise the path to purchase everywhere.
Jenny Leckie
Director of Solution Strategy & Innovation
Speaker Name:
Jenny Leckie
Job Title:
Director of Solution Strategy & Innovation
Company:
Speaker Bio:
Jenny has over 12 years of dynamic experience in eCommerce & SaaS business strategy, data insights & activation, and relationship development. As the Director of Solutions Strategy & Innovation at Wayvia, she's building transformative omnichannel analytics for 2000+ brands around the globe
Laura Belchier
Retail Media Director
Speaker Name:
Laura Belchier
Job Title:
Retail Media Director
Company:
Speaker Bio:
Laura is the Retail Media Director at Ocado Retail, where she leads a high performing team of strategists and data specialists at the forefront of digital grocery innovation. With two decades of experience spanning Amazon Ads, Yahoo, and the media agency world, Laura specializes in bridging the gap between sophisticated data science and commercial excellence. Today, she is the driving force behind Ocado Ads, shaping the future of how brands connect with consumers.
Sally Bennett
Head of Grocery and Beverages, Amazon Ads
Speaker Name:
Sally Bennett
Job Title:
Head of Grocery and Beverages, Amazon Ads
Company:
Speaker Bio:
Swagat Choudhury
Global Digital Commerce Director - Perfect Digital Store
Speaker Name:
Swagat Choudhury
Job Title:
Global Digital Commerce Director - Perfect Digital Store
Company:
Speaker Bio:
Swagat is a Digital Transformation Leader with two decades of experience driving change across digital commerce, content, and media for some of the world's most iconic brands under Mars and Diageo. As Global Director, Digital Commerce at Mars, Swagat leads the strategy, partner ecosystem, and execution behind Perfect Store Online - winning on the digital shelf and AI-driven search to grow consumer penetration, engagement, and e-commerce conversion. He also serves as a Trustee and Non-Executive Board Director at Dogs Trust, advising the charity on performance, governance, and digital transformation.
Sarah O'Brien
European Director of Digital Commerce
Speaker Name:
Sarah O'Brien
Job Title:
European Director of Digital Commerce
Company:
Speaker Bio:
Sarah O'Brien is a passionate commercial leader with over 15 years' experience transforming brands, businesses, and teams in an increasingly digital world. Having built her career across health & beauty, pharmaceuticals, and FMCG, she ultimately found her home in the world of breakfast cereal and snacks with Kellanova (formerly Kellogg's).
Throughout her career, Sarah has held a diverse range of commercial and marketing roles across multiple geographies, categories, and iconic brands, giving her a unique perspective on how consumer behaviour, technology, and commerce intersect. Today, as European Director of Digital Commerce at Kellanova, she leads the strategy and capability agenda across Europe, helping shape the future of omnichannel growth for some of the world's most recognisable brands.
Sarah is passionate about elevating digital commerce beyond a traditional sales channel, positioning it as a critical driver of customer experience, brand growth, and business transformation. She is focused on breaking down organisational silos, embedding digital commerce thinking across the business, and unlocking growth through data, retail media, digital shelf excellence, emerging technologies, and customer-centric innovation.
A strong believer that people create competitive advantage, Sarah is committed to building high-performing teams that challenge convention, pioneer new ways of working, and integrate digital commerce best practices into every stage of the consumer journey. Her leadership purpose is simple: to create an environment where talented people can thrive, innovate, and deliver meaningful business impact.
When she's not championing the future of commerce, you'll likely find Sarah enjoying a bowl of Special K or reaching for her favourite snack, Pringles.
Simon Swan
eCommerce Development Director
Speaker Name:
Simon Swan
Job Title:
eCommerce Development Director
Company:
Speaker Bio:
Simon Swan is Director of eCommerce Development at Karo Healthcare and a CIM-certified marketing practitioner with an MSc in Marketing Communications. With over 20 years’ experience across start-up, FMCG, and luxury sectors, including LVMH, he has led successful marketing and brand strategies in telecommunications, publishing, and retail. At Karo, Simon drives digital transformation, marketplace expansion, and omnichannel excellence—combining strategic vision with hands-on leadership to deliver growth across international markets.
Amy Goldring
eCommerce Manager
Speaker Name:
Amy Goldring
Job Title:
eCommerce Manager
Company:
Speaker Bio:
Amy Goldring is an eCommerce Manager at Karo Healthcare, helping brands show up better and perform stronger online. She focuses on optimising product content and reviews to make it easier for shoppers to choose the right products. With a background in shopper marketing, Amy combines insight and data to bring a practical, shopper-first perspective to connected commerce. I previously worked at Hero (Organix) as their Shopper Marketing Manager and attended My Digital Shelf's Shopper Marketing Summit back in October 2024 for context.
Jack Reid
eCommerce Manager
Speaker Name:
Jack Reid
Job Title:
eCommerce Manager
Company:
Speaker Bio:
I make brands easier to find on the Digital Shelf – implementing the content changes, rolling out the processes and making the most of the little tips and tricks that make products more visible through both paid and organic search.
With experience working for both large multinationals and SMEs, for me, it’s all about the practical steps you can take to see real-world impact.
Jason Simpson
Head of Omnichannel
Speaker Name:
Jason Simpson
Job Title:
Head of Omnichannel
Company:
Speaker Bio:
Jason has over 25 years' experience of workingwithin foodservice, wholesale, convenience, and retail sectors both in the UKand Ireland. As E-Commerce Lead, he is responsible for the development andgrowth of their online business with all their retailers, wholesalers and .compartners, as well as leading a 'Future Digital' business unit looking at theimpact of digital technology on all aspects of the business includingcommercial, marketing and supply. He also works on a global project team toenhance and develop e-commerce capability across the whole Lactalisorganisation.
Sahiba Sachdeva
E-commerce Director - Amazon
Speaker Name:
Sahiba Sachdeva
Job Title:
E-commerce Director - Amazon
Company:
Speaker Bio:
Martyn Collymore is Global Director, Connected CommerceCapabilities & Agency Ecosystem Transformation at Mars Pet Nutrition. Withmore than a decade of experience spanning marketing, capability building andconnected commerce across Mars, Reckitt and Haleon. In his current role, Martynis transforming how Mars partners with its agency ecosystem, embedding new waysof working that enable greater agility, scale and effectiveness across Mars PetNutrition. Through building and integrating a comprehensive connected commercecapability program, Martyn is helping accelerate growth, strengthenperformance, and create a more seamless shopper experience across the path topurchase.
Maxime Lamagat
Digital Marketing Director
Speaker Name:
Maxime Lamagat
Job Title:
Digital Marketing Director
Company:
Speaker Bio:
Maxime Lamagat is Head of Digital Marketing for Crystal Brands at Pernod Ricard, leading global digital strategy across Absolut, Malibu, Beefeater, and more. He drives large-scale transformation programs, including commerce enablement, while advancing AI, social, and performance marketing capabilities. With a strong focus on data-driven decision-making and cross-market alignment, Maxime partners with tech, media, and brand teams to accelerate growth and deliver consumer-centric, connected commerce experiences.
Warwick Elliot
Global Head of eCommerce Excellence
Speaker Name:
Warwick Elliot
Job Title:
Global Head of eCommerce Excellence
Company:
Speaker Bio:
Warwick currently Global Head of eCommerce Excellence at Bel. With over 20 years' experience gained at Bel, P&G, SABMiller and Ecotone, he helps FMCG brands unlock growth through eCommerce, AI, digital shelf excellence and retail media, Warwick is passionate about transforming how FMCG brands win online and building the capabilities needed to succeed in an increasingly digital and AI-driven consumer landscape.
Martyn Collymore
Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation
Speaker Name:
Martyn Collymore
Job Title:
Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation
Company:
Speaker Bio:
Martyn Collymore is Global Director, Connected Commerce Capabilities & Agency Ecosystem Transformation at Mars Pet Nutrition. With more than a decade of experience spanning marketing, capability building and connected commerce across Mars, Reckitt and Haleon. In his current role, Martyn is transforming how Mars partners with its agency ecosystem, embedding new ways of working that enable greater agility, scale and effectiveness across Mars Pet Nutrition. Through building and integrating a comprehensive connected commerce capability program, Martyn is helping accelerate growth, strengthen performance, and create a more seamless shopper experience across the path to purchase.
Oisín Singh
Commerce and Retail Media Lead, Northern Europe
Speaker Name:
Oisín Singh
Job Title:
Commerce and Retail Media Lead, Northern Europe
Company:
Speaker Bio:
Oisín is a retail media leader with 12+ years of experience across commercial roles in major FMCG organizations in Canada and the UK. He has spent the last six years at Kenvue (formerly J&J Consumer Health), developing strong expertise in eCommerce and omnichannel growth. After spending significant time in commercial, his focus has shifted to media where he specialises in retail media strategy, activation, and performance, and driving integrated growth across complex retail environments.
Max Sinclair
Co-Founder and CEO
Speaker Name:
Max Sinclair
Job Title:
Co-Founder and CEO
Company:
Speaker Bio:
Max Sinclair is the founder of www.azoma.ai. Azoma’s mission is to help brands dominate the era of Agentic Commerce & AI Driven Discoverability Azoma has received the backing of eBay Ventures and other top-tier VCs, and is the trusted partner of the likes of Mars, Colgate, Zappos, and others. Prior to founding Azoma, Max spent 6 years at Amazon in various global leadership roles, including being responsible for Customer’s browsing experience for the launch of Amazon in Singapore; and leading the scale-up of Amazon Third Party Grocery across the EU. Max was educated at Mila, a leading global Artificial Intelligence Institute. Max is also the host of the New Frontier, the AI for Ecommerce podcast. He speaks globally at Conferences on Generative Engine Optimization (or Answer Engine Optimization), and the impact of AI on ecommerce, society and the future of work. He has also been featured in top-tier publications such as the BBC & Vogue Business.
This is the most targeted summit in the industry. From household brands to leading retailers, the companies at the London edition are the ones managing shopper journeys, scaling retail media and driving category growth across channels. Whether speaking on stage or joining a roundtable, these are the teams doing the real work.
Register Now
71%
5%
24%
Uniting FMCG leaders and innovators across roles such as:
Digital, eCommerce & Omnichannel
Revenue Growth Management
Direct-to-Consumer (DTC) & On-Demand Channels
Retail Media
Retailer Account Management
Shopper Marketing & Shopper Insights
Category Management
Brand Management
Portfolio & Commercial Strategy
You'll walk away with:
Real-world case studies and strategic frameworks
New ideas on how to take back to work and harness
Tools for turning insights into activations and ROI
Access to a community of peers and experts
Dive into a day of thought leadership, strategic discussions, and case studies from omnichannel activation and shopper insights across the FMCG and Retail landscape.
AI-Powered Commerce Strategy
Shopper Marketing & Activation
Omnichannel Customer Experience
Connected Commerce Transformation
Consumer & Shopper Insights
Category Growth & Commercial Excellence
AI Adoption & Business Change
Digital Shelf Excellence
Retail Media Strategy
Emerging Tech AI Search & Agentic Commerce in eCommerce
Marketplace & eCommerce Growth
Connected Content Strategy
Digital Transformation
Future Commerce Technologies
"Excellent forum. There was TONS of content very well executed in a timely fashion. Very much enjoyed it."
"Excellent summit. Great insights on capabilities in the digital and eCommerce space."
"The Summit gains moment each year and i feel this was one of their best yet. The content was applicable to most businesses and the speakers were clear in their delivery."
"Highly impressed - everyone was well prepared and there was a goodattendance. I would definitely look to attend next year and look forward toit."
"I thought it was one of thebest conferences I've been to in recent years. A lot of the information wasvery helpful, and the size of the event was excellent for networking."
"I loved the short presentation format and content. One of thebetter summits I have ever attended in my life."
"I would recommend this summit to anyone in the eCommerce space. Itwas the right amount of time with a good mix of topics. Enjoyed being able tomeet other eCommerce professionals and network with potential newvendors."
This event was perfect. It was the right length with ample breaks andcontent that kept me engaged. I left this summit feeling much more empoweredand knowledgeable about the digital grocery space
"Great mix of topics, the short presentations and question formatwas excellent and kept audience engagement high. Good list of attendees andnetwork ing opportunities."
Connect with industry leaders, share your expertise, and position your brand at the forefront of innovation.
Get in touch with the Events Director, Sarah Kingham, today to explore speaking and sponsorship opportunities!
Join senior leaders from the FMCG and grocery retail sectors for expert insights and meaningful networking.
For group bookings or ticket enquiries, please get in touch with us.
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