Hear from the Leaders Shaping the Future of FMCG in the UK.

Rob is a seasoned Loyalty Consultant with over 20 years of experience in global corporate loyalty and reward programs, performance marketing, and digital engagement solutions. His expertise spans multiple industries, including fintech, martech, SaaS, PaaS, e-gifting, and digital couponing. Throughout his career, Rob has worked across multiple international markets, including the UK, Ireland, Spain, Italy, Germany, the Netherlands, and South Africa. He has held key positions and worked on loyalty programs for Vodafone, Santander, Utility Warehouse, vouchercloud, Airtime, Capillary Tech, Snipp Interactive, and many other market-leading platforms.

With a deep understanding of consumer behavior, digital transformation, and emerging loyalty trends, Rob continues to help businesses across industry verticals enhance their customer engagement strategies and maximize ROI.

Craig Woolley is the Marketing Activation and Sponsorship Director at Heineken UK, where he has been driving impactful shopper marketing strategies for the past five years. With a focus on innovative brand and category activations, Craig leads the team in creating memorable consumer experiences that drive engagement and growth. His expertise spans strategic planning, sponsorships, and execution across diverse channels, positioning Heineken as a market leader in the beverage industry. Passionate about brand storytelling and consumer insights, Craig is dedicated to elevating Heineken’s portfolio at every touchpoint, ensuring the brands resonate with today’s savvy shoppers.

Anita is UK Head of eComm at Arla. She has led the creation and integration of the eComm function, shaping digital transformation across UK and global markets. Known for her vision and ability to engage the business at every level, she inspires teams and stakeholders to embrace new commercial models and ways of working. Passionate about people and performance, she combines ambition with agility to keep Arla at the forefront of retail and media evolution.

Madeleine’s background spans 10+ years of FMCG and Retail. She started her career as a retail consultant at Accenture and then moved into industry and has worked in a variety of commercial and strategy roles in retail. She also has deep experience of the supplier side having worked at Mars and has completed an MBA at London Business School.

Adam Smith is the Head of Retail Media at Iceland Foods, where he leads the supermarket’s first in-house retail media team. Formerly a Category Trading Manager, Adam was promoted to spearhead Iceland’s strategic expansion into digital advertising and in-store media. Adam's role involves overseeing both physical and online advertising initiatives, ensuring that Iceland delivers a best-in-class service to its clients. His team is central to Iceland’s efforts to modernize its retail experience and compete with other major UK supermarkets in the rapidly growing retail media space.

I am a seasoned marketing leader, spanning sales and shopper marketing over a 20-year career. Since 2020, as Trade Marketing Director at Asahi UK, leading a team of talented and diverse individuals we have driven brand growth across grocery, on-trade, digital and experiential marketing as well as standout activations at BST Hyde Park, Royal Ascot, and major festivals. In previous roles I was leading shopper initiatives, delivering brand launches with Schweppes NPD. Beyond my professional work I am a keen runner and cold-water plunger!

Leading the Grocery Buying team across Iceland Foods, full end to end commercial responsibility across Iceland Foods / Food Warehouse and Iceland.co.uk. Driving strategic growth plans within an Omnichannel environment.

With over 15 years of FMCG experience across global markets, including leadership roles at Nestlé and Colgate, Eve drives commercial growth through shopper-centric strategies, strategic brand-building, and end-to-end category development. Passionate about aligning marketing and sales, she focuses on delivering impact at the shelf through insight-led planning and customer collaboration.

Alan Fawbert is the Digital Commerce Director at Carlsberg Britvic, where he leads the company’s digital strategy across online grocery, wholesale and delivery channels. With a career spanning leadership roles at Tesco and PepsiCo, Alan brings deep expertise in digital strategy, retail media, social commerce, and digital transformation. Passionate about driving innovation and commercial growth through digital, he plays a key role in shaping how consumers engage with brands in an evolving commerce landscape.

Marta Bukala is the Head of Digital at Bayer Consumer Health UK&I, leading transformation across Media, Content, Digital & AI. With a background in brand marketing and consumer health, she has built her career at the intersection of digital and innovation, holding roles at Reckitt, KPMG, and Church & Dwight. Marta is passionate about using AI and data to foster innovation and sustainable growth. A firm believer that curiosity is the ultimate tech superpower, she champions bold thinking, digital experimentation, and human-led innovation to drive impact in highly regulated industries.

With over 15 years at L’Oréal, Jack has built a standout career at the forefront of digital commerce and brand innovation. Currently leading the UK TikTok Shop team, he drives the strategy behind one of L’Oréal’s most ambitious and complex e-commerce ventures - blending with social content & media with commercial & supply chain to unlock growth on the platform.

Stephanie Jones - eCommerce Optimisation Lead at Waitrose & Partners. I've dedicated almost five years to optimising our digital landscape. My role involves leading teams to find efficiencies, experiment at pace, and ensure data-driven customer focus across the entire Waitrose journey. I'm passionate about delivering measurable business impact and fostering continuous learning. I'm excited to share how our innovative Strategic Supplier Program leverages collaborative experimentation to drive mutual growth in digital grocery, where thinking big is key!

Craig, Optimisation Manager at Waitrose & Partners. Driving digital optimisation at Waitrose online through research and experimentation. With a background in CRO, with years spent combining quantitative and qualitative data-sets to uncover valuable insights and form hypotheses for A/B/n testing and personalisation. Passionate about the end-to-end digital experimentation process and ensuring high-quality, impactful tests.

Experienced eCommerce and Digital professional with extensive background in both building best in class capabilities and hand on operational management across FMCG and Amazon. Currently leading digital commerce acceleration strategy for Barilla across our key customers spanning Omnichannel, PurePlay & eFoodservice, working with 35 countries and over 150 individuals who work with or support eCommerce in their role.

An MSc in Marketing Communications and a CIM certified marketing practitioner. Extensive career spanning start-up and CPG organisations that has delivered successful marketing and brand building strategies in the competitive telecommunications, publishing and retail markets.

Started in FMCG, spirits, and the LVMH group in commercially driven roles. Now focused on strategy, digital and omnichannel growth at Karo Healthcare, with a strong emphasis on marketplaces and cross-country collaboration. Brings strategic clarity, communication strength, and a hands-on mindset to drive change and connect teams.

Jason has over 25 years' experience of working within foodservice, wholesale, convenience, and retail sectors both in the UK and Ireland. As E-Commerce Lead, he is responsible for the development and growth of their online business with all their retailers, wholesalers and .com partners, as well as leading a 'Future Digital' business unit looking at the impact of digital technology on all aspects of the business including commercial, marketing and supply. He also works on a global project team to enhance and develop e-commerce capability across the whole Lactalis organisation.

Zara is the UK and Ireland Commercial Director for Grocery at Deliveroo, joining the business after a long history in the Grocery and FMCG world.  She started her career on the Tesco graduate scheme in buying, followed by a number of commercial roles at Sainsbury's and then moved into the FMCG world in multiple Sales Director roles across On Trade, Off Trade and Travel Retail with Sipsmith and Pip & Nut.

Simon has extensive experience in digital and ecommerce strategy, retail media, and consumer packaged goods (CPG) sectors. Proven expertise in global commercial strategy, shopper marketing, and fostering corporate relationships across international markets. Over a 17 year career at Coca-Cola culminating in being the Vice President for OmnichannelCustomer Platforms, Simon led teams in Global customers, Digital , Sales , Shopper Marketing , Category and Strategy at both the bottler and company parts of the Coke system. Experienced at successfully delivering learning programmes in Shopper Marketing, ecommerce and retail media Having set up Lighthouse Advisory at the start of 2024, Simon is specializing in Digital and ecommerce, Retail Media , CPG future landscape and career advisory.