Dive into a day of thought leadership, strategic discussions, and case studies from omnichannel activation and shopper insights across the FMCG and Retail landscape.
Omnichannel Path-To-Purchase
Shopper Insights & Personalisation
Loyalty, Category & Retailer Engagement
Business Performance and Sales Analytics
Data, Analytics & AI for Commercial Growth
Shopper Marketing Activation & Measurement
Category & Brand Management
Digital Transformation
RGM & Digital Shelf Strategy
Emerging Tech in eCommerce
Omnichannel Commerce Growth Strategy
Direct-to-Consumer & On-Demand Channels
Activating Retail Media Networks in the Region
eCommerce Retailer Engagement & Collaboration
8:00 AM – 9:00 AM
Networking Breakfast Reception
9:00 AM – 9:05 AM
My Digital Shelf Welcome Speech
Sarah Kingham
Director, My Digital Shelf
9:05 AM - 9:15 AM
Chairperson's Introduction and Event Overview
Sarah Kingham
Director, My Digital Shelf
9:15 AM - 9:40 AM
Building, Digital Market and Retail Media evolution – a Retailers perspective on driving sustainable sales:
Aaron Cooper
Head of Grocery, Iceland Foods
Adam Smith
Head of Retail Media, Iceland Foods
Overview:
Category fundamentals, with the customer at the heart – the evolution of Omnichannel sales.
Relentless salesfocus – the non-negotiable between Retailers & Suppliers.
Visibility is key – how the digital environment can level the playing field and grow sales!
Retail Media – the essential conversion tool.
9:40 AM - 10:05 AM
Monetising Shopper Insights: Turning Data into Category Growth
Eve Kolesova
Marketing & Category Management Director, Henkel
10:05 AM - 10:30 AM
To Be Announced
Rob Downes
Commercial Director UK&I and Spain, Snipp
Overview:
As retailer-led loyalty dominates UK shopper behaviour, the question for FMCG brands is no longer whether to integrate into retailer loyalty programs, but what comes next. This session dives into how marketers can move beyond leveraging retail ecosystems to building data-driven, shopper-centric strategies that deliver measurable impact and foster lasting connections.
Evolving Shopper Expectations - What consumers want next
Data as a Differentiator - Personalising at scale
Collaborative Models - Co-creating value with partners
Future-Proof Tactics - Building resilience & trust
10:30 AM - 10:55 AM
Networking Coffee Break
10:55 AM - 11:20 AM
How to WIN in Omnichannel by collaborating and effectively using data to improve your brand position.
Jo Hollins
Marketing & Category Management Director – North West Europe, BIC
Overview:
Have you ever struggled to sell in your company’s new product launch or convince a retailer to run a trial that will benefit your brand, but they just refuse to agree to it? This presentation will give you some practical guidance on how to make sure your selling stories are built effectively, using multiple compelling data points to frame your proposals in the right way to encourage acceptance covering:
The role of data in building compelling propositions
How critical internal collaboration is
The WIN framework you can follow to ensure all relevant points are considered
11:20 AM - 11:45 AM
Winning at Shelf: Insight led creative solutions to Shopper Marketing & Category challenges.
Andrew Watts
Founding Partner, KHWS
Overview:
We will share our unique approach to identifying unconscious buying behaviour, which we use to solve Shopper Marketing & Category challenges
Provide a range of case studies
11:45 PM - 12:10 PM
From Idea to Action: Aligning Teams and Testing Strategies for Data-Driven Success
Alex Lund
Director of Trade Marketing, Asahi UK
Overview:
Get insights on what to test and learn before committing to the big idea
Learn how to bring customers and sales teams on board to drive alignment and momentum
Explore the key action points needed to build a clear and effective plan for data
12:10 PM - 12:35 PM
To Be Announced
To Be Announced
Stackline
12:35 PM - 1:35 PM
Networking Lunch Break
1:35 PM - 2:00 PM
From David to Goliath: How to scale your brand with retail media
Jodie Kenny
Commercial Director, Tesco Media
Jamie Howett
Client Strategy Manager, Tesco Media
Overview:
Discover the core principles every brand must prioritise to succeed with retail media.
Learn how to unlock the full potential of first-party data to reach precise audiences and deliver truly personalised experiences.
Understand the latest industry trends, including the rise of the blended shopper.
2:00 PM - 2:25 PM
To Be Announced
Craig Woolley
Marketing Activation & Sponsorship Director, The HEINEKEN Company
2:25 PM - 2:55 PM
To Be Announced
To Be Announced
Commerce
2:55 PM - 3:20 PM
Networking Coffee Break
3:20 PM - 3:55 PM
Panel Discussion: The Future of Category Management: From Capability to Automation
Panel Moderator
Simon Miles
CEO, Lighthouse Advisory
Madeleine Spence
Sainsbury’s - Independent Commercial Consultant
3:55 PM - 4:20 PM
Omnichannel in Action: Transforming Category Management for Connected Shoppers
Anita Gouland
UK Head of eCommerce, Arla Foods
Sheryl Kenny
Customer Development Director, Arla Foods
Overview:
Unlocking omnichannel shopper insights to power data-led strategies and action plans
Connecting the 4 P’s across channels—delivering seamless category growth with customers
Driving internal transformation and collaborative external execution for future-fit category leadership
4:20 PM - 4:45 PM
To Be Confirmed
To Be Confirmed
To Be Confirmed
4:45 PM - 4:55 PM
Chairperson's Event Summary and Closing Remarks
Sarah Kingham
Director, My Digital Shelf
4:55 PM - 5:00 PM
My Digital Shelf Thank you and Closing remarks
Sarah Kingham
Director, My Digital Shelf
5:00 PM – 6:00 PM
Networking Drinks Reception
8:00 AM – 9:00 AM
Networking Breakfast Reception
9:00 AM – 9:05 AM
My Digital Shelf Welcome Speech
Sarah Kingham
Director, My Digital Shelf
9:05 AM - 9:15 AM
Chairperson's Introduction and Event Overview
Sarah Kingham
Director, My Digital Shelf
9:15 AM - 9:40 AM
The Future of Digital Commerce: What’s Next and What Matters Now
Swagat Choudhury
Global Digital Commerce Director - Perfect Digital Store, Mars
Overview:
Gain insights into the journey of digital commerce—from where it started to where it’s heading
Explore the key areas of evolution within digital commerce and how to stay ahead
Learn how to harness the power of human creativity and AI to drive growth and impact
9:40 AM - 10:05 AM
To Be Announced
To Be Announced
CheckoutSmart
10:05 AM - 10:30 AM
The Multifaceted Value of DTC for F&B: From Market Strategy to Profitable Growth
Bruno Cunha
Global eCommerce Manager, JDEPeet’s (UK)
Overview:
DTC Operations can be very challenging, however it also unlocks a lot potential by using its customer data
Leveraging DTC data for Enhanced Marketing, Sales, and Community
Navigating the Challenges of DTC Value Within Organizations
10:30 AM - 10:55 AM
Networking Coffee Break
10:55 AM - 11:20 AM
To Be Announced
To Be Announced
Shalion
11:20 AM – 11:45 AM
Leading Digital Change in a Traditional FMCG Business
Jason Simpson
Head of eCommerce, Lactalis
Overview:
How to drive digital transformation without formal structure, budget or team
Upskilling sales, marketing and category teams with practical, low-cost tools
Lessons from embedding digital habits in the day to day - and what didn't work
11:45 AM - 12:10 PM
Asda Xpert: Moving Shelf Analytics from Art to Science
Joe Moore
Digital Commerce Channel Manager, Unilever
To Be Announced
ASDA
Francis Nicholas
VP Product Strategy, eStoreBrands
Overview:
Understand how eCategory Management approaches can be applied more rigorously online
Hear from ASDA on how new insights are being identified and activated against
Learn how a Brand Owner like Unilever is seeing tangible results
12:10 PM - 12:35 PM
From Silos to Acceleration: Building Buy-In for Retail Media That Works
Laurance Kortooms
International eCommerce Development, Karo Healthcare
Simon Swan
Director of Digital Marketing and Media, Karo Healthcare
Overview:
Get the insights on how Karo breaks down silos to align brands, functions, and countries.
Learn how soft skills can be used to navigate tough challenges and drive lasting change.
Hear a case study on how Karo IQ connects departments to surface best practices and inspire innovation.
Discover how to embed digital shelf fundamentals using the CARS framework—and measure what matters.
See acceleration in action with a look at how retail media multiplies impact and closes the loop.
12:35 PM - 1:35 PM
Networking Lunch Break
1:35 PM - 2:10 PM
Panel Discussion: Connected Commerce: Convergence of Channels, Customers and Capabilities
Panel Moderator
Simon Miles
CEO, Lighthouse Advisory
Zara Colbeck
Grocery Commercial Director UK and Ireland, Deliveroo
Nicole Pilkington
Global Head of eCommerce Acceleration, Barilla Group
Abby Percival
Head Digital Trading, Sainsbury’s
Alan Fawbert
Head of Commerce, Britvic
2:10 PM - 2:35 PM
To Be Announced
To Be Announced
eClerx
2:35 PM - 3:00 PM
Waitrose Online & Our FMCG Partners: Driving Growth Through Collaborative Experimentation
Craig Lawrence
eCommerce Optimisation Manager, Waitrose & Partners
Stephanie Jones
eCommerce Optimisation Lead, Waitrose & Partners
Overview:
The rationale for moving beyond the traditional buyer-supplier relationship.
Get insights on shared goals, open data exchange, and a long-term vision.
Highlighting the power of collaborative experimentation in the digital grocery space.
3:00 PM - 3:25 PM
Networking Coffee Break
3:25 PM - 3:50 PM
Unlocking Growth on TikTok Shop: Blending Content and Commerce
Jack Timpany
L’Oreal CPD TikTok Shop Director, L'oreal
Overview:
Learn how to effectively connect content, media, and commerce to succeed on TikTok Shop
Get an overview of a viral case study showcasing impact on brand growth and sales
Understand the mindset and team structure needed to win on emerging platforms
3:50 PM - 4:15 PM
From Vision to Action: Building and Implementing an AI Roadmap
Marta Bukala
Head of Digital UK&I - Consumer Health Brands, Bayer
Overview:
Why every business needs a clear AI roadmap — aligning ambition with business objectives.
Key phases of AI adoption: from exploration and pilots to full-scale deployment.
Balancing innovation speed with governance, compliance, and ethical considerations.
Building cross-functional alignment to ensure AI delivers measurable business impact.
Lessons learned from real-world AI implementation projects — pitfalls to avoid and success enablers.
4:15 PM - 4:40 PM
To Be Announced
To Be Announced
To Be Announced
4:40 PM - 5:05 PM
To Be Announced
To Be Announced
To Be Announced
5:05 PM - 5:15 PM
Chairperson's Event Summary and Closing Remarks
Sarah Kingham
Director, My Digital Shelf
5:15 PM - 5:20 PM
My Digital Shelf Thank you and Closing remarks
Sarah Kingham
Director, My Digital Shelf
5:20 PM – 6:20 PM
Networking Drinks Reception
