Overview:

• Kellanova Marketing Mission

• Creating Omnichannel Connected Experiences

• Driving Creative Excellence & Confidence

• Q&A

Overview:

When customers see your products everywhere, make every moment shoppable. Drive new customers from offsite channels and build a competitive strategy to increase share in your category from incremental sales. Unlock data on who’s buying, where they come from, and what they’re looking for to target more customers across every shoppable touchpoint.

Overview:

• Org structure across brand, agency and retaile

• Activities, tactics and how to streamline within wider media

• Metrics that matter

Overview:

The most effective shopper marketing strategies and campaigns are based on audience understanding. This presentation willdemonstrate how uncovering a deeper understanding of your audiences’ buying behaviour can informcreative & strategic solutions to solve a range of Shopper Marketing challenges.​We will share case studies that have benefited from our behavioural science approach for these common Shopper Marketing challenges:

• Effective promotions

• Compelling brand messaging that resonates

• Category leadership

• Branded bays that deliver

• In store navigation the drives fluent purchase

• Standing out from your competitors

Overview:

• Perhaps once the role of big ATL campaigns - could the tide be turning

• Retail media beyond the store enables different conversations and communication

• The power of an emotional hook previously hard to convey instore.....but is that changing and what does
  that mean for FMCGs

Overview:

• Exploring Trends and Challenges in Shopper Marketing: Uncover how shifting consumer behaviors, the rise of omnichannel shopping, and data fragmentation create both hurdles and opportunities for FMCG brands looking to stay competitive.

• Leveraging First-Party Data for Sustainable Growth: Discover how to effectively gather and utilize first-party data, especially from consumer transactions, to gain insights into detailed consumer purchasing behaviors, enhance segmentation and personalization, drive more meaningful engagement, and fuel long-term growth.

• Showcasing Consumer-Centric Success Stories: Be inspired by real-world examples of leading FMCG brands that have implemented data-driven shopper marketing strategies, delivering exceptional results by putting the consumer at the heart of their efforts.

Overview:

• Tailored Campaigns for Shopper Insights

• Influencing Purchase Decision

• Maximizing Conversion and Sales

Overview:

• The importance of shopper marketing in today’s World.

• ROI; more than just a metric

• How shopper marketing influences brand strategy​

Overview:

• sharing a high-level glimpse at our brand-building model on driving world-class experiences at the point of purchase