Agenda

Learn why AI and technology initiatives often fail without a clear link to business outcomes

Discover how to translate complex models, data and AI outputs into simple, actionable business insights

Gain practical insights on driving real AI adoption across the business and moving beyond the hype

Explore how to move beyond experimentation and embed AI into everyday marketing workflows

Learn how to drive AI adoption at scale through people, process, data and technology

Discover real examples of how AI is improving speed, quality, consumer insights and marketing effectiveness

Uncover the real questions, concerns, and decision factors consumers bring to AI before choosing a product, based on insights from our AI User Consumer Panel

Learn how LLMs interpret categories, surface recommendations and use different sources, reshaping brand visibility at the point of decision

Walk away with practical actions eCommerce and marketing teams can take today to strengthen the signals AI and shoppers rely on

Learn how to uncover the Conscious & Unconscious buying behaviours that drive purchase

See how they influence design of planogram, category navigation and brand activation

Explore real world case studies demonstrating measurable results and brand growth

Looking Back: What retail predictions got right, what missed the mark and why hype didn’t always match reality

Looking Ahead: The key forces reshaping retail now and where the next opportunities really lie

Bringing It to Life: A real-world “Store of the Future” case study with B&Q what worked and what’s next

Explore how to move beyond experimentation and embed AI into everyday marketing workflows

Learn how to drive AI adoption at scale through people, process, data and technology

Discover real examples of how AI is improving speed, quality, consumer insights and marketing effectiveness

Learn why focus beats fragmentation - and how doing one idea brilliantly is what truly connects ecommerce, marketing, and in-store execution into one seamless omnichannel experience

Discover how to adapt global campaigns so they land as locally relevant and compelling, using consistent, distinctive brand assets and the right media choices to achieve different objectives

Get insights on how to bring the customer on the journey to secure the optimal end result

Uncover the changing role of brand media in shaping shopper behavior and commerce outcomes

See how brands are using commerce and media signals to guide smarter investment and optimization decisions

Explore the evolution of omnichannel commerce across retail, social, search, marketplaces, and AI-driven discovery

Explore the 5 Cs Framework for Agentic Commerce Optimisation: Completeness, Context, Citations, Correctness and Customer Acquisition

Learn how to optimise your brand for AI-powered shopping assistants by improving product data, trusted-source visibility and correcting AI hallucinations

Discover how to move beyond fragmented AI experiments with a measurable strategy that drives customer acquisition and sustainable growth

Learn how Celsius moves shoppers from awareness to action, using culture, social, experiential, and sampling to build demand and drive trial

Discover how brand and retail work in lockstep to connect the path to purchase — closing the gap between wanting the brand and finding it on shelf

Get insights on turning trial into habit, using shopper data and retail activation to convert first purchase into repeat behaviour, and repeat behaviour into growth

Identify the consumer tensions and shopper barriers that reveal new category growth opportunities.

Translate those insights into connected retail activation across physical and digital touchpoints.

Use practical execution and customer collaboration to strengthen category leadership and deliver measurable, incremental value for shoppers, retailers and brands.